Vol. 21 No. 2 (2025): July - December

Research Article

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  Influence of Employee Competency, Organizational Culture and Job Satisfaction on Employee Performance in Private Companies in Bangkok

  Phetcharat Jinnupong, Siam Prasertkul

  1-18

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  STUDY ON THE IMPACT OF PREFERENTIAL TAX ON NEW ENERGY VEHICLE PURCHASE ON CONSUMERS' PURCHASE INTENTION - USING CONSUMERS' GREEN PERCEIVED VALUE AS AN INTERMEDIARY VARIABLE

  Kunyu Yang

  19-40

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  Development of an Information System for Online Document Approval at Hatyai University

  Santad Promtan, Nathatsorn Jutisongkhla, Tuchtawan Chanakul

  41-61

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  Four Variations of A Grounded Theory Study In Thailand: A Non-Systematic Literature Review

  Paratchanun Charoenarpornwattana, Nopphong Kerdngern, Ian David Smith, Jamnean Joungtrakul

  62-81

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  The marketing mix factors for online shopping via the 7-Eleven delivery application of CP All Public Company Limited under the new normal lifestyle in Thailand

  Saowalak Jaiban, Poonyanuch Sompat, Kanthita Phanchatchawan

  82-91

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  A Study on Factors Affecting Job Burnout Among Generation Y Employees In Amata City Industrial Estate, Chonburi Province

  ชุติรัตน์ โตหมื่นไวย, จินดาภา ลีนิวา, Paratchanun Charoenarpornwattana

  92-115

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  Challenges and opportunities in Thai rice exports to China: A case study of Infotax Survey Partnership Limited

  YI YAO, Bavornwit Rojsuwan

  116-127

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  FACTORS AFFECTING THE DECISION TO USE THE BANGKOK-PATTAYA VAN SERVICE AT THE MINIBUS STATION (CHATUCHAK)

  Pornthip Kaewsathit, Songwut Deechongkit

  128-142

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  A COMPARATIVE ANALYSIS OF FACTORS INFLUENCING THE USE OF THAILAND POST SERVICES AMONG GENERATIONS X, Y, AND Z IN PATHUM THANI PROVINCE

  yuwapong Tangyee, Songwut Deechongkit

  143-158

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  The Influence of Transformational Leadership on the Job Performance of Academic Personnel in Private Universities in Bangkok and Metropolitan Areas

  Krittapakhin Mingsopa

  159-179

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  A case study on the adaptation to the challenges of working from home among supportive staffs in a logistics industry in Chon Buri Province

  Naphat Akhadetanant, Paratchanun Charoenapornwattana, Khemmaya Kiniman

  180-195

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  Development of a Training Curriculum to Enhance Service Excellence for Chinese Tourists in Four-Star Hotels in Bangkok

  Paitoon Boonsri, Paratchanun Charoenarpornwattana, Sadayu Teeravanittrakul

  196-217

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  The Role of Extreme Sport Sponsorship in Brand Image and Its Impact on Brand Love

  Warapon Dansiri, Juntuppapha Butta, Napatcha Jantapaluek, Chutima Trancharoen

  218-238

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  Profitability and Corporate Governance Affects the dividend payment efficiency of companies listed on the Stock Exchange of Thailand Index 100

  Wichuda Somngam, Kanyapat Aroonrat, Pitan Sanpakdee, Aranphong Thananchai

  239-259

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  The impact of enterprise risk management on firm value of listed companies in the Stock Exchange of Thailand

  Prisana Tangmutasawat, Aranphong Thananchai, Anotha Polpanumas, Yuphawadee Nathasitsophon

  260-283

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