Four Variations of A Grounded Theory Study In Thailand: A Non-Systematic Literature Review

Authors

  • Paratchanun Charoenarpornwattana Faculty of Education, Burapha University
  • Nopphong Kerdngern Faculty of Business Administration, Ramkhamhaeng University
  • Ian David Smith Faculty of Education at University of Sydney
  • Jamnean Joungtrakul Faculty of Liberal Arts, North Bangkok University

Keywords:

Qualitative Research, Grounded Theory, GT Variations, Use of Literature Review, Coding Process

Abstract

This study examined Grounded Theory (GT) research projects conducted in Thailand. The study focused on three major issues related to the GT research method: (1) Specification of the variation of the GT method selected for application in the research project; (2) Specification of the use of literature according to the variation of GT method selected; and (3) Specification of the coding process according to the variation of GT method selected. A non-systematic literature review was employed to address these issues. Purposive and convenience sampling were used to select twenty GT research articles published in Thai Citation Index (TCI) journals. The study found that none of the twenty projects studied complied appropriately with all three issues. Sixty percent of the projects studied did not specify any of the issues. Twenty-five percent of the projects studied specified issue number 1, while only five percent specified issue number 2 and forty percent specified issue number 3. Only 15 percent of the projects studied were able to specify the coding process that matched the requirements of the GT variation selected. These findings led to the recommendation that Thai researchers planning to conduct GT research projects should thoroughly study the method before conducting such research.

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Published

22-12-2025

How to Cite

Charoenarpornwattana, P., Kerdngern, N. ., David Smith, I. ., & Joungtrakul, J. (2025). Four Variations of A Grounded Theory Study In Thailand: A Non-Systematic Literature Review. Business Administration and Economics Review, 21(2), 62–81. retrieved from https://so15.tci-thaijo.org/index.php/bae/article/view/1639

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Research Article