Business Administration and Economics Review

About the Journal

Business Administration and Economics Review

E-ISSN :

Publication Frequency : 2 issues per year (January-June), (July-December)

Airms and Scope : The journal aims to provide a platform for researchers, academicians and postgraduate degree to share knowledge and ideas in the form of quality articles in the form of original research or review covering the main fields of business administration, economic and accounting

Current Issue

Vol. 21 No. 1 (2025): January - June

Published: 16-06-2025

Full Issue

Research Article

A Development of Management Information System for Academic Service Data at Rangsit University

Wutthipong Chinnasri, Wilailak Treepuech

1-16
- PDF
RELATIONSHIP BETWEEN CASH FLOW RATIOS AND STOCK PRICES OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND DURING THE CORONAVIRUS 2019 SITUATION

niraadchara aitsareetaanchanok, Kanitsorn Terdpaopong

17-31
- PDF
The Development of Cultural Entrepreneurs to Cultural Enterprise for Economic Level Enhancement of the Creative District of Chiang Rai Old Town

Natthida Chumpa, Kasidit Chaiphawang, Sutthiporn Piamsuwannakit, Jindapa Leeniwa, Krittina Niwarat

32-54
- PDF
COMPARISON OF CUSTOMER SATISFACTION TOWARDS PURCHASING LIFE INSURANCE THROUGH AGENTS VERSUS ONLINE SYSTEM OF SIAM COMMERCIAL BANK IN BANGKOK METROPOLITAN AREA

Pattarawadee Khamnungkuran

55-80
- PDF
Cross-culture Communication for Undergraduate International Students: A case study of one university in Chonburi province

Haocheng Luo, Jindapa Leeniwa, Paratchanun Charoenarpornwattana

81-95
- PDF
Research on the Influence of Knowledge Capital on the Performance of New Ventures

Qi Shurui

96-110
- PDF
Research on the Impact of the Brand Image of Geographically Iconic Agricultural Products on Consumers’ Purchase Intention: A Case Study of Guangxi Shatangju

Zhaofu Pang

111-148
- PDF
The Synthesis of Dynamic Capabilities, High-Performance Organization and Competitive Advantage in Manufacturing Industrial

Benyatip Kungwansomwong, Paratchanun Charoenarpornwattana, Jindapa Leeniwa

149-170
- PDF
Factors affecting the service quality of the hotel in Chiang Mai after COVID-19

Unnop Chaiwut , monchanok upata, Vasit Kanjanachet, Pintong Settawarakorn

171-185
- PDF
A STUDY ON THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY PERFORMANCE ON CONSUMER PURCHASE DECISIONS: A CASE OF THE PHARMACEUTICAL INDUSTRY

Lingjia Feng

186-207
- PDF
IMPORTANT FACTORS OF COLD CHAIN MANAGEMENT IN SAMUT PRAKAN PROVINCE

Junbo Yang, Bavornwit Rojsuwan

208-222
- PDF
The Marketing Mix Factors Influencing the Decision to Use Beauty Clinic Services Among Working-Age Customers in Ratchaburi Province

THANAPORN RAKSAKUL, Sinart Narkwachara

223-238
- PDF
Factors affecting Thai users' confidence in measures to prevent COVID-19 disease in low-cost airlines. After the COVID-19 situation Case study of international airports in the northern region

Tanawin Suwan

239-251
- PDF
Interactive Game Development for Creating a Marketing Plan, in Collaboration with Avid Online Gamers

Asst. Nichaya Srisuchart, Nuttapol Naksusook , Thunwita Sirivorapat Puthpongsiriporn

252-272
- PDF

View All Issues

Business Administration and Economics Review

About the Journal

Current Issue

Full Issue

Research Article

A Development of Management Information System for Academic Service Data at Rangsit University

RELATIONSHIP BETWEEN CASH FLOW RATIOS AND STOCK PRICES OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND DURING THE CORONAVIRUS 2019 SITUATION

The Development of Cultural Entrepreneurs to Cultural Enterprise for Economic Level Enhancement of the Creative District of Chiang Rai Old Town

COMPARISON OF CUSTOMER SATISFACTION TOWARDS PURCHASING LIFE INSURANCE THROUGH AGENTS VERSUS ONLINE SYSTEM OF SIAM COMMERCIAL BANK IN BANGKOK METROPOLITAN AREA

Cross-culture Communication for Undergraduate International Students: A case study of one university in Chonburi province

Research on the Influence of Knowledge Capital on the Performance of New Ventures

Research on the Impact of the Brand Image of Geographically Iconic Agricultural Products on Consumers’ Purchase Intention: A Case Study of Guangxi Shatangju

The Synthesis of Dynamic Capabilities, High-Performance Organization and Competitive Advantage in Manufacturing Industrial

Factors affecting the service quality of the hotel in Chiang Mai after COVID-19

A STUDY ON THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY PERFORMANCE ON CONSUMER PURCHASE DECISIONS: A CASE OF THE PHARMACEUTICAL INDUSTRY

IMPORTANT FACTORS OF COLD CHAIN MANAGEMENT IN SAMUT PRAKAN PROVINCE

The Marketing Mix Factors Influencing the Decision to Use Beauty Clinic Services Among Working-Age Customers in Ratchaburi Province

Factors affecting Thai users' confidence in measures to prevent COVID-19 disease in low-cost airlines. After the COVID-19 situation Case study of international airports in the northern region

Interactive Game Development for Creating a Marketing Plan, in Collaboration with Avid Online Gamers

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