Vol. 1 No. 1 (2026): Academic Journal of Management Science, Rajabhat Maha Sarakham University (January - April 2026)

Academic Journal of Management Science, Rajabhat Maha Sarakham University

Published: 2026-04-28

Academic Article

• Evolution of Shin-chan: Media Transformation from Physical Rebel to Transcultural Communication Ethics in the Digital Disruption Era

  Sittipong Srikulbuthr

  1-9

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• The Role of Creative Festivals in Attracting นักดิจิทัลสัญจร: Analyzing Local Economic Impacts and Adaptability in Northeast Thailand

  Mallika Jacan

  10-25

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Research Article

• The Causal Relationship between Technology Orientation, Digital Competency and Job Performance of Accountants of Primary Educational Service Area Office in East

  Worapan Ratanasongtham, Chawiang Wongjinda, Jaruwan Chaokla

  26-38

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• Cultural Tourism Knowledge Management: Enhancing the Competency of Local Heritage Interpreters on Sightseeing Trams in Nakhon Phanom Province

  Piyapong Nachai, Chalida Chuaysook, Taviz Tatnormjit

  39-50

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• Proactive Police Station Communication in the Digital Context: The Gap Between Myth and Community Building Through Facebook Insights

  Sittipong Srikulbuthr

  51-63

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