Vol. 5 No. 3 (2025): September - December (2025)

View Vol. 5 No. 3 (2025): September - December (2025)

Published: 2025-12-30

Editorial

บทบรรณาธิการ -

Supakorn Charoenprasit
- PDF

Research Article

The Potential Development Model of Restaurant Executive for Enhance Competitiveness in Digital Era

Sarunrus Therakaeo, Teerawat Boonyasopon, Teravuti Boonyasopon, Sakarin Yuphong

1-15
- PDF
A Study of Training Need for Service Quality Development of Low Cost Airline Cabin Attendant in Thailand

Tomtong Bannarong, Kunlasap Thongprasit, Jutharat Pinthapattaya

16-31
- PDF
Development a Competency Model for Supervisors in the Textile Industry in the Digital Economy Era

Bunchasit Tangsirisakul, Suchart Siengchin, Somnoek Wisuttipaet, Chanchai Thongprasit

32-46
- PDF
Business Model Canvas Analysis of Hale’s Blue Boy: Market Strategy, Consumer Trends, and Competitive Challenges

Nachakamol Klinthong, Piyaphat Viwatthammakul, Maichanok Krapookthong, Thanapat Panthanapratez, Achareeya Robkit

47-68
- PDF
Decoding the Learning Organization-Sustainability Nexus: The Moderating Impact of VUCA and the Mediating Role of Organizational Agility in Thailand’s Public Company

Phachara Jaiaree, Santidhorn Pooripakdee, Kaedsiri Jaroenwisan

69-86
- PDF
Developing the Used Car Sales Business with An Automated Office System in Lopburi, Saraburi, and Singburi Provinces

Phansak Phungngam

87-104
- PDF
The Effects of Brand Equity, Integrated Marketing Communications, and Social Commerce Trust on Pet Product Purchase Intention Among Pet Parent Consumers in Thailand

Boridta Inrun, Narudom Torthienchai, Nopnathon Navachai

105-117
- PDF
A study of Consumption Behavior of Thai Food in India

Vanida Pimkord

118-130
- PDF

นโยบายการคุ้มครองข้อมูลส่วนบุคคล Privacy policy