Journal of Business and Industrial Development

บทบรรณาธิการ

2025-08-29T22:36:22+07:00

The Potential Management Model Development of Entrepreneurs for Success in Beauty Health Business

2024-05-28T15:58:56+07:00

The research aimed to investigate key components of management potential model and create a guideline for improving entrepreneurs’ management potential for success in beauty health business. Conduct research using the Delphi technique by 21 experts and focus group discussion by 15 experts. The research tools included interviews, questionnaires, and evaluation forms and manuals. Data analysis used content analysis using statistics, mean, median, model, and interquartile range. The research’s results found that the key components of entrepreneurs’ management potential consisted of four dimensions, 10 main components, and 25 sub-components. The first dimension was business administration including: 1.1 business operations: business competition, risk management, and system management, 1.2) financial: capital management and budget allocation, and 1.3) business ethics: professional ethics and good governance. The second dimension was human resource management including: 2.1) personnel management: recruitment, manpower selection, and potential development and 2.2) motivation: work balance and working atmosphere. The third dimension was marketing management including: 3.1) medical services: medical expertise, technology, and medical safety standards and 3.2) promotion: marketing channels, advertising, products and services, and laws. The fourth dimension was customer relations management. including: 4.1) communication with customers: interactions and assessing customer needs, 4.2) human relations: information and consulting, and 4.3) service ethics: faithfulness and service standards. The model and guideline have been approved by 5 experts with a consensus on the appropriateness in application at the high level.

Development a Potential Model for Electric Vehicle Service Center Executives in the Digital Age

2024-06-20T15:22:41+07:00

This research the objectives are to: 1) study the potential components of electric vehicle service center executives in the digital era; 2) develop a potential model for electric vehicle service center executives in the digital era; and 3) prepare a guideline for developing the potential of electric vehicle service center executives in the digital era. Use mixed research methods. With qualitative research and quantitative research, the group of information providers included: 1) a group of experts in in-depth interviews; and 2) 8 people, including electric car service center executives, experts, and academics in the electric car field. 2) a group of 15 experts in a focus group meeting, including electric car service center executives. and experts in the field of electric cars; and 3) the sample group of 187 people responding to the questionnaire, including executives of electric car service centers. The tools used in the research include interviews and questionnaires. Statistics used in data analysis include frequency, percentage, mean, and standard deviation. and exploratory component analysis using a ready-made statistical program. The results of the research found that the main components of the potential of electric vehicle service center executives in the digital era have three main components: 1. Knowledge (knowledge) has four secondary components: 1.1 Strategic management 1.2 Financial Management 1.3 Digital Technology in Electric Vehicles and 1.4 Human Resource Management 2. Skills have four secondary components: 2.1 Management in the digital age 2.2 Consumer behavior analysis 2.3 Digital and Communication Technology and 2.4 Foreign language and 3. Attributes. There are three secondary components: 3.1 Work Behavior, 3.2 Relationship Management, and 3.3 Self-Development. The results of the evaluation of the model came from a focus group meeting with 15 experts, who reached a unanimous decision. It is seen that the model for developing the potential of electric vehicle service center executives in the digital era is appropriate. and a guideline for developing the potential of electric car service center executives in the digital era. All five experts had consistent opinions. saw that the manual was appropriate and could be practically applied.

Inventory Management of Raw Materials for Condominium Furniture Production

2024-11-21T14:46:15+07:00

Currently, the furniture production department of case study company is responsible for managing inventory of assembly fittings. The problem lies in the open-storage nature of the production line's inventory, lacking defined procedures and a designated supervisor. Additionally, various inventory items were not categorized or had specified storage quantities. This research aims to investigate and propose solutions to prevent shortages of critical inventory items and reduce inventory management costs. The study was initiated by collecting data on a total of 92 inventory items. These items were then categorized using the 5S methodology by experts. Two criteria were applied for the sorting process: usable and unusable items. As a result, the number of usable items was reduced to 51. Following the categorization, 21 items that were replaced by newer models remained. Subsequently, these 21 items were classified using both ABC Analysis based on annual demand and VED Analysis based on their importance. The results were then analyzed to determine the relationship between the demand and the importance of inventory items, leading to the establishment of control policies. The findings revealed that a maximum-minimum (Max-Min) reorder policy could be implemented for VB type items, (Items of high importance and moderate demand) and reduce the management cost of inventory by 25%. Which effectively prevents inventory shortages and reduces inventory management costs.

Inventory Management of Raw Materials for Condominium Furniture Production

2024-11-12T09:52:36+07:00

The purposes of this research were: 1) to develop an organizational database website, 2) to study the satisfaction of website users, and 3) to provide a service for the in-house students and personnel, as the development of the website-based organizational database for the Faculty of Business Administration and Service Industry. 1) the developed website by Google Sites, 2) the quality assessment form, and 3) the satisfaction survey form. It went through the following procedures: 1) developing an organizational database website utilizing Google Site; 2) evaluating the quality of the website by a sample of 10 cases of management and personnel, using the purposive sampling method. The findings showed a high level of quality assessment. As a result of specific areas, the content and utilization area was at the highest level, with an average of 4.80. The faculty information area was at the highest level, 4.60 on average. In terms of the usage efficiency on access, it was at a high level, an average of 4.30. Accessibility; convenient and easy to use, was at a high level, an average of 4.30. The website design was at a high level, average of 4.30. 3) The website user satisfaction survey for evaluation was carried out with the faculty personnel, students, and external users, in 138 cases. It was found that the satisfaction of survey respondents was at the highest level, with an average of 4.40. The utilization and usability area was at a high level, 4.45 on average. The area of content and information was at the highest level, with an average of 4.40. The design and layout area was satisfied at the highest level, 4.36 on average. In conclusion, the developed website-based organizational database for the Faculty of Business Administration and Service Industry could replace the previous website effectively. Students, personnel, and external users could use the system efficiently.

The Study to Readiness of Automotive Parts Production for Transition to Electric Vehicles in Thailand

2025-04-24T15:39:19+07:00

This research aimed to study the production management factor and transition readiness factors influencing the readiness of automotive parts production for the transition to electric vehicles in Thailand. The study utilized a sample from automotive parts manufacturers in Thailand, all of whom held supervisory positions or higher and had at least five years of experience of 266 representatives. The majority of the representatives were male, 188 people (70.70 percent), 125 people (47.00 percent) were aged 41–50 years, 114 people (42.90 percent) held managerial positions, 219 people (82.30 percent) held master's degrees, 111 people (41.70 percent) were third-level automotive parts manufacturers, there are more than 200 employees, 112 people (42.10%), have registered capital less than 50 million baht, 98 people (36.80%), and have been in business for more than 15 years, 168 people (63.20%). Data was collected using a questionnaire, and statistical analysis methods included mean, standard deviation, and Multiple Regression Analysis. The findings revealed that 1) production management factors and transition readiness factors—comprising 11 key factors—explained 85.7% of the overall variation in the readiness of automotive parts production (Adjusted R² = .857). Among these, the machinery and equipment and the transition-related had a statistically significant impact on overall readiness at the .01 level. Additionally, the raw material, situation adaptation, and transition control significantly influenced readiness at the .05 level. 2) when ranking the independent variables based on their influence, the transition-related had the highest impact (Beta = .338), followed by the machinery and equipment (Beta = .142) and the situation adaptation (Beta = .116). The knowledge management and innovation had the least influence (Beta = .004). These findings highlight the critical elements that should be prioritized to enhance the readiness of Thailand’s automotive parts industry for the transition to electric vehicle production.

The Influence of Information Propagation Through the Tiktok Platform Affects the Trust of Customers of Korean Cosmetic Brands

2025-03-26T13:37:42+07:00

This study aims to (1) examine consumer opinions on the characteristics of information dissemination via TikTok, the attributes of disseminators, and customer trust in Korean cosmetic brands, and (2) explore the relationship between these factors and how they influence consumer trust. The research is quantitative in nature, utilizing a questionnaire to collect data from 400 consumers who have purchased Korean cosmetics through TikTok. A non-probability convenience sampling method was employed. Data analysis was conducted using descriptive statistics and multiple regression analysis. The findings indicate that consumers have a high level of agreement regarding both the dissemination characteristics and the attributes of information disseminators on TikTok, which significantly impact their trust in Korean cosmetic brands. Key influential factors include entertainment, social interaction, responsiveness, credibility, expertise, and attractiveness. The study suggests that brands should create engaging content, interact naturally and meaningfully with consumers, provide transparent information, and collaborate with knowledgeable and appealing influencers. Overly frequent or redundant responses may lead to skepticism and reduce customer trust.

Service Innovation Affects the Decision of Users in The Central Region to Use the Electric Vehicle Charging Service Through The Pea Volta Application

2025-05-08T15:47:01+07:00

Currently, electric vehicles play an important role in driving society towards the use of clean energy and reducing pollution emissions to society. The development of convenience systems in the form of digital technology is the PEA Volta application. The purposes of this research were as follows. Study the level of opinions regarding service innovation and the decision – making of users in the central region to use the electric vehicle charging service through the PEA Volta application. Study of service innovation that affects the decision – making of users in the central region to use the electric vehicle charging service through the PEA Volta application. The study was a quantitative research that collected data using questionnaires from 384 respondents as a sample. Data analysis using descriptive statistics, including percentages, frequencies, means, and standard deviations. In addition, multiple regression analysis using the Enter method. The study found that the majority of respondents are male, aged between 20 and 30 years, with an education level below a bachelor’s degree, and primarily students. Overall, the level of opinion regarding service innovation of users in the central region to use the electric vehicle charging service was at the highest level for all issues. Moreover, the study found that process, technology, and environment influenced the decision to use the PEA Volta application at a statistical significance level of 0.01. However, information technology did not affect the decision to use the PEA Volta application. The study results can be used as a guideline for the Provincial Electricity Authority (PEA) to enhance service innovation, encouraging users to adopt the PEA Volta application.

The Relationship Between Leadership and Quality of Work Life Among Employees in Modern Retail Business Organizations, Thonburi District, Bangkok

2025-07-01T10:46:51+07:00

The objectives of this research were 1) to examine the level of quality of work life among employees, and 2) to study the relationship between leadership styles and the quality of work life in modern retail business organizations. The sample consisted of 202 employees working in department store-type modern retail businesses located in the Thonburi district of Bangkok. The research instrument was a questionnaire. Data were analyzed using descriptive statistics, including percentage, mean, and standard deviation, and inferential statistics, including Pearson’s correlation coefficient. The findings revealed that: 1) Employees reported a high level of satisfaction with their quality of work life. High-rated aspects included the social relevance of the job, work-life balance, job characteristics based on legality and justice, promotion of social integration, safe and appropriate working environment, fair and adequate compensation, opportunities for skill and knowledge development, and job features that support personal growth and job security; and (2) Leadership in organizations including transformational, transactional, and inspirational leadership has a positive relationship with employees’ quality of work life in modern retail business organizations. All aspects of this relationship are statistically significant at the 0.01 level.