Vol. 22 No. 1 (2026): January - June

Research Article

• 

  The Relationships Between Audit Quality and Common Stock Price of Listed Companies in the Stock Exchange of Thailand

  Kenika Haekerd, Nimnual Visedsun

  1-20

  • PDF
• 

  The Effect of Perceived Value on Repurchase Intention at Casual Dining Restaurants in Bangkok

  patcharamon pausawasdi, Piyaporn Chucheep

  21-41

  • PDF
• 

  Changemakers: Core Competencies of Social Entrepreneurships in the Context of Regenerative Tourism

  Preedaree Sirirat

  42-62

  • PDF
• 

  Online Consumer Behaviors and Marketing Mix (4E's) Factors Affecting Decisions of Online Purchases on TikTok Application in the Bangkok Metropolitan Region

  Tadakarn Katemayuranoradecha

  63-73

  • PDF
• 

  Factors Influencing the Decision-Making Process for Purchasing Electric Personal Vehicles (EVs) in Nakhon Sawan Province

  kittiya promchat, Nawaporn Prasomtong

  74-91

  • PDF
• 

  The Marketing Mix (7Ps) Influencing Consumers’ Decision to Use Services of Medical Clinics: A Case Study of Mit Maitree Clinic

  Ornnapa Thomcharoen, Tassanee Sirariyakul

  92-111

  • PDF
• 

  Effect of Urbanization and Poverty on General Fertility Rate: A Spatial Analysis at District Level in Thailand

  Nutchapon Prasertsoong

  112-140

  • PDF
• 

  Digital Competencies Development affecting Job Performance of Employees in the Digital Content Industry

  Natpadchara Somngam, Panida Ninaroon

  141-158

  • PDF
• 

  The Influence of Customer Relationship Management on Customer Loyalty in Jewelry Purchasing in Bangkok

  Sureerat Chodchoy, Siam Prasertkul, Phetcharat Jinnupong

  159-179

  • PDF
• 

  Time Series Forecasting of the Number of Visitors to Pathum Thani Province

  Janthima Konthong, Vadhana Jayathavaj

  180-199

  • PDF