Vol. 2 No. 2 (2024): April - June 2024

Research Articles

• The Influence of User Interaction on User Purchasing Behavior of Social E-Commerce Platform-A Case Study of Little Red Book

  Xiaohuan Yan, Dr.Tippawan Lertatthakornkit

  1-13

  • pdf

• The Effects of Aging Society on Consumer Market in China

  Zheng Gao, Dr. Sarana Photchanachan

  14-27

  • pdf

• Lab Room: Learning Management for Employability through Active Learning Processes

  Worapol Srithep

  28-46

  • pdf

• ELEMENTS OF BRAND PREFERENCE: CASE STUDY ON POST PANDEMIC ERA NON ALCOHOLIC BEER BRAND EXTENSION PRODUCT

  Degnet Wondu Yaregal; Ayii Peter Alier

  47-68

  • ptf