Journal of Modern Management SHINAWATRA UNIVERSITY

An Assessment of Financial Performance in the Case of International Banks in South Sudan

Ayii Peter Alier — 2026-03-31

The purpose of this study is to use the CAMELS approach to examine financial performance in terms of the stability of foreign banks in South Sudan. The research design that is being used is descriptive quantitative. The multinational banks operating in South Sudan between 2019 and 2023 make up the study's population. The financial statements of foreign banks operating in South Sudan from 2019 to 2023, in the form of an income statement and balance sheet, serve as the study's sample. The statistical package for social sciences (SPSS) and the CAMELS method (capital adequacy, asset quality, management capabilities, earnings, liquidity, and sensitivity) were the data analysis methodologies employed in this study. It can be concluded that the financial performance of international banks in South Sudan from 2019 to 2023 using the CAMELS method is in a healthy predicate for three consecutive years in the quite healthy category. The results showed that the calculation of the CAMELS method in 2019 was in the healthy category and that it was in the quite healthy category for three consecutive years from 2020 to 2022. In addition, there was an increase in the healthy category in 2023.

Development of a Participatory Network-Based System for Medical Device Management to Enhance Sustainable Health Human Capital in Thailand’s Southern Border Provinces

Ekapong Kaewrap — 2026-03-31

This study aimed to (1) develop a participatory network-based system for medical device management in healthcare facilities in Thailand’s southern border provinces to enhance standards and operational efficiency in preventive maintenance (PM) and calibration (CAL) (2) strengthen the capacity of healthcare personnel in medical device management and (3) analyze the alignment of the developed system with the Sustainable Development Goals (SDGs). The study employed a Research and Development (R&D) approach integrated with Participatory Action Research. The research was conducted in 33 hospitals under the Ministry of Public Health in the southern border provinces. The sample consisted of 158 personnel involved in medical device management with complete data. Research instruments included operational tools, a participatory network system, operational logbooks, competency assessment forms, and an SDG alignment analysis tool. Data were analyzed using frequency, percentage, mean, standard deviation, and content analysis. The findings revealed that the developed system consisted of five levels of participation: Inform, Consult, Involve, Collaborate, and Empower and High Impact. The network successfully delivered four types of calibration services, generated 5,148 calibration reports, and enabled two hospitals to establish standardized medical device management systems. A total of 152 participants (96.20%) met the predefined minimum competency criteria, with a mean competency score of 92.91 ± 12.91 percent. Furthermore, the system demonstrated alignment with SDG 3 (Good Health and Well-being), SDG 4 (Quality Education), SDG 10 (Reduced Inequalities), and SDG 17 (Partnerships for the Goals). In conclusion, the results of this study reflect that the participatory network-based system can be implemented to improve medical device management and support the development of personnel competency in the study area. The findings also suggest that such an approach may be applicable to other settings with similar contextual constraints.

A Study on the 8P’s Marketing Mix Factors Between Thai Airways and Bangkok Airways Affecting Customer Decision-Making Behavior

Teerarat Sumpuntawong — 2026-03-31

At present, the aviation industry plays an important role in the economy and in connecting travel both domestically and internationally. Thailand has several airlines for consumers to choose from, such as Thai Airways and Bangkok Airways, which offer different service models and marketing strategies. Passengers’ decisions to use airline services are often influenced by the Service Marketing Mix, or the 8P’s, which include Product, Price, Place, Promotion, People, Process, Physical Evidence, and Performance.

This research aims to study the 8P’s marketing mix factors that influence passengers’ decision-making behavior when choosing between Thai Airways and Bangkok Airways. The study employed a quantitative research method, collecting data through questionnaires from 456 university students in Bangkok who had experience using both airlines. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation.

The results revealed that the factor with the greatest influence on airline selection was Price, followed by Place (distribution channels) and People (personnel), respectively. The factor with the least influence was Product. The findings indicate that student consumers place high importance on price value, the convenience of ticket booking, and the quality of service provided by airline staff.

The results of this study can be used as a guideline for airlines to develop their marketing strategies, enhance their competitive capabilities, and effectively respond to the needs of passengers.

Development and Validation of a Creative Thinking Scale for Vocational Education Students

Peeraya Sukkeewan — 2026-03-31

This study aimed to develop and validate a creative thinking scale for vocational education students. The instrument consisted of 20 items rated on a five-point Likert scale and covered four components: originality, fluency, flexibility, and elaboration. The sample included 700 vocational students selected through multi-stage sampling. The instrument was examined for content validity, reliability, and construct validity using confirmatory factor analysis (CFA). The results indicated that the instrument demonstrated strong psychometric properties. The content validity index ranged from 0.80 to 1.00, and the overall reliability coefficient (Cronbach’s alpha) was 0.97, indicating a high level of internal consistency. In addition, the results of the confirmatory factor analysis (CFA) showed that the measurement model was well fitted to the empirical data. The model fit indices were χ²/df = 2.68, CFI = 1.00, GFI = 0.95, AGFI = 0.92, RMSEA = 0.049, and SRMR = 0.02, all of which met the recommended criteria for model fit. These findings suggest that the developed instrument possesses satisfactory validity and reliability and can be effectively used to assess the creative thinking of vocational education students.

Competency-Based Physics Instruction in the Education 5.0 Era

Wasana Doungrod — 2026-03-31

This academic article presents an approach to competency-based physics instruction within the context of Education 5.0, which integrates digital technology, artificial intelligence, and the development of social and emotional skills (Vieira, 2024; Office of the Education Council, 2025). Education 5.0 is rooted in Japan's Society 5.0 concept, which aims to create a human-centered society that utilizes technology to address social challenges (Nur et al., 2023). Competency-Based Learning (CBL) is a process that focuses on enabling learners to develop essential competencies for the 21st century through flexible and individualized learning Ahern & Dowling, 2021; Office of the Basic Education Commission, 2025), making it an ideal framework for fostering students' full potential. Considering the significance of physics, it plays a vital role in this era as the foundation for technological innovation and the development of critical thinking, problem-solving, and knowledge application skills (Krajcik & Delen, 2020; The Institute for the Promotion of Teaching Science and Technology, 2024). This article proposes physics teaching strategies that integrate technology, inquiry-based learning, and the development of five core competencies: self-management, communication, teamwork, higher-order thinking, active citizenship and sustainability-oriented living with nature and technology. These strategies aim to prepare students for global shifts and empower them to apply their knowledge effectively to real-world challenges.

The Development of Financial Statement Preparation Skills for Limited Companies through Cooperative Learning Using the STAD Technique Integrated with Business Skills among Second-Year Vocational Certificate Students in Accounting at Phrae Vocational College

Yutthana Kheawnin — 2026-03-31

This study aimed to: 1) compare students’ learning achievement in financial statement preparation for limited companies before and after learning through cooperative learning using the Student Teams–Achievement Divisions (STAD) technique integrated with business skills; 2) compare students’ post-learning achievement with the 70 percent criterion; and 3) examine students’ attitudes toward learning financial statement preparation for limited companies before and after the implementation of the instructional approach. The sample consisted of 38 second-year vocational certificate students majoring in Accounting at Phrae Vocational College during the second semester of the 2025 academic year. The participants were selected using cluster random sampling from one classroom. The research instruments included: 1) lesson plans based on cooperative learning using the STAD technique integrated with business skills, 2) a learning achievement test, and 3) an attitude questionnaire. The collected data were analyzed using percentage, mean, standard deviation, and t-test.

The results indicated that: 1) the students’ post-learning achievement was significantly higher than their pre-learning achievement at the .05 level; 2) the students’ post-learning achievement was significantly higher than the 70 percent criterion at the .05 level; and 3) the students’ attitudes toward learning after the implementation of the instructional approach were significantly higher than before the learning intervention at the .05 level. In conclusion, the development of financial statement preparation skills for limited companies through cooperative learning using the STAD technique integrated with business skills effectively enhanced students’ learning achievement, learning attitudes, and essential 21st-century skills.

Promotional Packaging Design O-CHA Herbal Health Products Mae Sai District, Chiang Rai Province

Nuchjareeya Duangtha — 2026-03-31

The objectives of this research were: 1. to study the identity and analyze the marketing of herbal health products in Mae Sai District, Chiang Rai Province, including identifying target group needs and local identities suitable for design integration; 2. to design packaging that reflects the unique identity of O-CHA herbal health products; and 3. to evaluate target group satisfaction toward the designed packaging.

The population for this evaluation consisted of customers and tourists interested in O-CHA herbal health products, selected through accidental sampling. The research instruments included an evaluation form divided into two parts: a questionnaire for customers/tourists and an expert opinion survey for graphic design specialists. Data were subsequently collected regarding satisfaction with the packaging design and the development of the O-CHA brand identity. Statistical analysis was performed using mean () and standard deviation (S.D.)

The findings indicated that the satisfaction levels of the 55 participants—comprising 50 consumers or interested tourists, 2 entrepreneurs of O-CHA herbal products, and 3 graphic design experts—were highly positive. The overall satisfaction with the brand logo design was at a high level (=4.28, S.D.=0.65). Furthermore, satisfaction with Packaging Design Option 1 was at a high level (=4.32, S.D.=0.68), and Packaging Design Option 2 also received a high level of satisfaction (=4.37, S.D.=0.68).