Journal of Modern Management SHINAWATRA UNIVERSITY

Economic Factors Affecting Exchange Rates Using VAR Models.

Praphatsorn Khumsawat — 2024-12-09

This study aims to examine the impact of changes in export values, import values, inflation rates, interest rates, and money supply affect total exchange rate of Thailand, considering dynamic relationships. The research employs the Vector Autoregression (VAR) Model using secondary monthly time-series data from January 2011 to December 2022. Findings: The study reveals that factors significantly affecting the exchange rate include: Past exchange rates, Import values and inflation rates. In contrast, the factors with statistically insignificant effects on the exchange rate are: Export values, interest rates and Money supply.

Keywords : Import values, Export values, Exchange rates

The Opinions of Teachers & Education Personnel Towards the Private Education Development Plan: A Case Study of Private Schools in Bangkok

MUKDARAT JUN-IN — 2024-12-09

This research is a quantitative study that also utilizes qualitative data from the opinions of relevant stakeholders. The objective is to study the opinions of teachers and educational personnel on the private education development plan and compare these opinions based on gender, age, position, education level, years of service, and type of educational institution. Additionally, it aims to provide recommendations for the development of private education. The sample for this research comprised 395 teachers and educational personnel from private schools in Bangkok. The sample size was determined using W.G. Cochran's formula and multi-stage sampling. The data collection tool was a questionnaire with a reliability of 0.957. Statistical methods used for data analysis included frequency distribution, percentage, mean, standard deviation, t-test, one-way ANOVA, and pairwise comparison using LSD.

The research findings revealed that: 1) The overall and specific aspects of teachers' and educational personnel's opinions on the private education development plan were at a moderate level. 2) Teachers and educational personnel with different personal factors had similar overall opinions on the private education development plan. However, when examined by specific aspects, it was found that those in different positions had different opinions on the third aspect, which is improving the efficiency of resource use for education. Additionally, teachers and educational personnel working in different types of schools had differing opinions on both overall and specific aspects of the private education development plan. 3) Recommendations for the development of private education are divided into four areas: 1. Improving management efficiency, such as incorporating information technology to enhance efficiency. 2. Creating participation from all sectors of society, such as promoting and supporting private education networks. 3. Enhancing the efficiency of resource use for education, such as encouraging resource mobilization from various sectors. 4. Promoting fair competition mechanisms under state supervision, such as organizing meetings and forums to gather opinions.

Factor Affecting Learning Achievement in Science Subjects of Mathayomsuksa 5 Students in the United Campus Naresuan of Secondary Educational Service Area Office Phitsanulok Uttaradit

Thongchai Katekum — 2024-12-09

The purpose of this study were to study the level of factors affecting science learning achievement of students Mathayom 5 Saha Naresuan Campus Phitsanulok Uttaradit Service of secondary education office area, to study the relationship of factors affecting science learning achievement of students Mathayom 5 Saha Naresuan Campus Phitsanulok Uttaradit Service of secondary education office area and to establish forecasting equations of factor affecting science learning students Mathayom 5 Saha Naresuan Campus Phitsanulok Uttaradit Service of secondary education office area. The research sample was 367 Students Mathayom 5 in 2^nd semester, academic year 2023 from 4 schools, Saha Naresuan Campus Phitsanulok Uttaradit Service of secondary education office area. The research instrument was 5 rating scale questionnaires on factors affecting science learning achievement. The questionnaires divided into 5 parts namely: Motivation Achievement, Learning Attitude, Quality of Instruction, Classroom Atmosphere and Learning Aptitude. The questionnaire had 55 questions with IOC value between 0.60 – 1.00, reliability value with Cronbach’s alpha coefficient 0.81. The data were analyzed using standard deviation, Pearson Product Moment Correlation, and multiple regression analysis.

The study findings were as follow:

The opinion of students Mathayom 5 Saha Naresuan Campus Phitsanulok Uttaradit Service of secondary education office area towards factor affecting science learning achievement overall was at a high level (x = 4.44, S.D. = 0.55)
Factors of motivation achievement had positive relationship with science learning achievement statistics significance at .05 level. For Quality of Instruction, Classroom Atmosphere and Learning Aptitude had positive relationship with science learning success with no statistics significance.
Factors of motivation achievement (X₁) can forecasting science learning achievement of students Mathayom 5 Saha Naresuan Campus Phitsanulok Uttaradit Service of secondary education office area for 2.10 percents with equation as follows:

Unstandardized Score

Y^’ = 64.559 + .051X₁

Standardized Score

Z^’ = .144Z₁

Digital Marketing and Visual Communications in Asian Beauty Business

Srisongruk Prohmvitak — 2024-12-09

Digital marketing has increasingly increased brand awareness, foster higher customer satisfaction, prioritize organizational integration and management, and head towards automation of marketing operations. As digital marketing keeps growing, higher benefits of using internet marketing in an organization's integrated marketing communication plan have become common for marketers. Visual communications are important in the marketing world because social media marketing is a new field of media in comparison to the traditional medium such as television, radio and print advertisements. Visual communications through images are commonly used for marketing communications, where images are powerful motivators because it attracts the audiences’ attention and encourages readers to be engaged with the marketing contents. Therefore, being able to identify, interpret and understand how visuals play an integral role in marketing will help organizations make the right choices for marketing strategies and campaigns through various mediums which will later result in positive feedback and incur growth for the organization. Moreover, business and marketing on Asian beauty business and Asian beauty products are on continuous growth as people are more health concerned – both emotionally and physically. This research will focus on the elements in marketing and the media, as to which extent can digital marketing and visual communications influence and foster beauty businesses in Asia.

A formative case study on test performance of elementary school students between morning and afternoon sessions

Avine Maharaj — 2024-12-09

This formative research study explores the potential impact of test timing on the performance of elementary school students in Thailand. The study investigates whether the time-of-day influences test results by examining performance differences on a multiple-choice grammar test administered at 8:30 AM and 3:30 PM. Conducted with a group of 5^th grade students, the research employs quantitative methods (paired sample t-test) to identify the optimal time for test administration to achieve the best student outcomes. The results of our study reveal significant differences in test performance between morning and afternoon test sessions based on the time of day, suggesting that morning assessments may yield better outcomes for elementary level students, compared to the afternoon. These findings can inform educational policies and practices, promoting optimal learning and assessment conditions.

Work Attitudes Affection Personnel Performance Efficiency: A Case Study of Field Administration Division, National Statistical Office of Thailand

Kanchon Thongtha — 2024-12-09

The objectives of this research were: 1) to study the level of performance efficiency, 2) to compare performance efficiency based on individual factors, 3) to examine work attitudes affecting performance efficiency, 4) to propose personnel development guidelines. Two sets of questionnaires were used: The first set focused on work attitudes affecting performance efficiency and was administered to a sample of 120 individuals, selected through Proportional Stratified Sampling. Upon analyzing the first set of questionnaire responses, the researcher identified certain issues that required attention. These issues were summarized and grouped to design the second set of questionnaires, which consisted of open-ended questions about personnel development proposals and was administered to a Purposive Sampling of 6 individuals. The responses were then summarized, analyzed, and categorized to develop personnel development guidelines.

The study found that the overall levels of performance efficiency and work attitudes were very high. The hypothesis testing revealed that: 1) personnel with different individual factors, such as age and work experience, 2) work attitudes including Cognitive Component, Affective Component, and Behavioral Component which significantly affected performance efficiency. The work attitude most affecting performance efficiency was Cognitive Component, followed by Behavioral Component and Affective Component. In addition, the personnel development proposals suggested that lessons learned after the completion of a project to identify problems and solutions, thereby improving the efficiency of the work process.

Guidelines for Disaster Education to Promote Disaster Literacy in Junior High School Students in Ping River Basin area

Varintorn Siripongnapat — 2024-12-09

This article aims to 1) study the approaches to disaster education to promote disaster literacy of junior high school students, and 2) propose strategies for disaster education to promote disaster literacy of junior high school students. This qualitative research collected data through document analysis and interviews with 16 teachers of social studies. The research tools included document analysis and semi-structured interviews.

The research findings indicate that 1) approaches to disaster education focuses on fostering analytical problem-solving, critical thinking, and problem-solving skills to enable students to cope with potential disasters in the future. It emphasizes the transferability of acquired skills to adapt to global situations appropriately. 2) Strategies for disaster risk education management to enhance disaster risk awareness include 2.1) Learning Management 2.2) Media and Learning Resources 2.3) Assessment and Evaluation.