Journal of Modern Management SHINAWATRA UNIVERSITY

Effect of Good Reputation, High Profit and Social Welfare of Corporate Social Responsibility on Small and Medium-Sized Enterprises in Juba, South Sudan

Ayii Peter Alier — 2025-02-27

The manuscript provides a comprehensive analysis of the impact of corporate social responsibility (CSR) on small and medium-sized enterprises (SMEs) in Juba, South Sudan. It presents a detailed investigation of how CSR contributions enhance SMEs' productivity through high profits, a positive reputation, and social welfare. The total population of the study was 3880 and sample size was 350. The sampling method used was purposive sampling while using self-administered questionnaire for collecting data, Likert scale was used for measurement from 1 = strongly disagree to 5 = strongly agree, finally, thus, both qualitative and quantitative methods were equally used in this study. The primary analytical tools used, includes correlation analysis, frequency, percent, and descriptive analysis, were appropriate for the study's test variables. The study concludes that SMEs brand image should be improved so as to realized improved profits, company’s reputation as well as in giving back to the community because of much improved productivity with SMEs, with this narrative, corporate social responsibility could easily become a success with SMEs in Juba, South Sudan. The manuscript is well-written, informative, and provides valuable insights into the benefits of corporate social responsibility for small and medium-sized enterprises.

Information exposure behavior and political participation in the digital age via social media

กฤติณา วรพลจิรา — 2025-02-27

This research aimed to 1) study the behavior of information exposure and political participation in the digital age via social media, and 2) study the relationship between information exposure and political participation in the digital age via social media. This study was quantitative research. The sample consisted of 400 people living in Phitsanulok province. The research instrument was a questionnaire. The statistics used for data analysis were percentage, mean, standard deviation, and Pearson's product moment correlation coefficient. The research results found that 1) The behavior of receiving political news via social media was at a high level overall and in each aspect. When considering each aspect, it was found that receiving news had the highest average value, followed by seeking news, exposure to experience, devices used for receiving news, and the duration of receiving news, which had the lowest average value. 2) Political participation in the digital age was at a high level overall and in each aspect. When considering each aspect, it was found that exercising the right to vote had the highest average value, followed by participating in political activities, public political participation, organizing and being a member of political groups, and political gatherings, which had the lowest average values. 3) Political news-receiving behavior via social media and the set of political participation variables in the digital age were highly related overall.

Factors Influencing Purchase Decisions at Watson Store, Lotus Branch, Mueang District, Songkhla Province

arongkorn nulean — 2025-02-27

This study is quantitative research aimed at: (1) examining consumer behavior factors influencing purchasing decisions at Watsons, Lotus branch, Mueang District, Songkhla Province; (2) studying brand image affecting product selection; and (3) investigating the marketing mix (4Ps) impacting purchasing decisions. Data were collected from 400 respondents using a highly reliable questionnaire (Cronbach's alpha = 0.930) and analyzed using descriptive statistics and multiple regression analysis. The multiple regression equation is as follows: Y = (-0.138)X₁ + (-0.028)X₂ + 0.751X₃ Where Y = Purchasing decision X₁ = Consumer behavior, X₂ = Brand image, X₃ = Marketing mix. The research found that the marketing mix (4Ps) had the highest influence. This study can be utilized to develop Watsons' marketing strategies to enhance their effectiveness in meeting customer needs.

Marketing mix influencing consumer purchasing decision of products and services via Facebook platform in Nonthaburi Province.

Piyawadee Kaewseekao — 2025-02-27

This study aims to examine 1) demographic characteristics, 2) marketing mix (7P’s) and 3) Compare the marketing mix (7P’s) in the purchasing decisions of consumer in Nonthaburi Province when buying products and services through the Facebook platform. This quantitative research targets consumers in Nonthaburi, with a sample size of 400, determined according to Yamane's formula. Data collection is conducted through surveys. Statistical analysis includes frequency, percentage, mean, standard deviation, t-test, and one-way ANOVA. The research findings indicate that 1) the sample group predominantly consists of single, private company employees aged 31-40 with a bachelor's degree, earning 10,001-20,000 baht per month; 2) the marketing mix elements influencing purchasing decisions on Facebook into 7 aspects 1) Product and services 2) Price 3) Distribution channels 4) Marketing promotion 5) Personnel 6) Processes 7) Physical evidence. The findings indicate that physical evidence is rated at the highest level, while price is rated at a high level. 3) Compare the marketing mix (7P’s) in the purchasing decisions of consumer in Nonthaburi Province when buying products and services through the Facebook platform. The results reveal the following Gender and age show significant differences across all aspects. Occupation shows significant differences in the price aspects. Marital status show significant differences in the process aspect at the 0.05 singnificance level.

The relationship between elements of live broadcasts that affect consumer purchases on the TikTok platform in the digital era in Nonthaburi Province.

Chalita Chaitamat — 2025-02-27

This research aimed to: 1) examine the significance of live stream elements influencing purchase decisions; 2) investigate the importance of online purchase decision-making processes; and 3) analyze the correlation between live stream elements and consumer purchase decisions in Nonthaburi Province. A questionnaire was employed to collect data from 400 respondents. Frequency, percentage, mean, standard deviation, and Pearson correlation coefficient were used to analyze the data.

The findings revealed that the overall significance and individual aspects of live stream elements influencing purchase decisions were high. Among these elements, advertising content had the highest mean score, followed by observational learning and emotional responses. Similarly, the overall importance and each stage of the online purchase decision-making process were high, with the decision-making stage having the highest mean score, followed by the evaluation and problem recognition stages. The hypothesis test showed that four live stream elements were significantly correlated with consumer purchase decisions on TikTok in Nonthaburi Province at the .01 level.

Self-Directed Learning Approach to Promote Lifelong Learning Skills for Non-Formal Education Learners in Suburban Area, Chiang Mai Province

Varintorn Siripongnapat — 2025-02-27

The objectives of this research aimed to: 1) To study a Self-Directed learning approach to promote lifelong learning Skills for Non-Formal Education Learners in suburban area, and 2) To propose a Self-Directed learning approach to promote lifelong learning Skills for Non-Formal Education Learners in suburban area. The target group is 1) Non-Formal Education Learners 2) Sub district NFE administrators and teachers, Total number of 18 people. Research instrument used in the research include: 1) In-depth interviews and 2) Document analysis. Data collection used basic data study methods. Analyze the problem Synthesize new ideas and summarize research findings.

The research results found that

The self-directed learning process that promotes lifelong learning skills for learners outside the education system has 4 steps: 1) Self-Analysis 2) Teach to facilitate learning 3) Concrete Operation and 4) Feedback
The suggestions for self-directed learning consists of 4 aspects: 1) organizing learning activities 2) Preparation of teachers and personnel in educational institutions 3) Media and learning resources and 4) Educational measurement and evaluation

Theory to Practice of The Sufficiency Economy Philosophy Based on Self-directed Learning for Modern Learners

Varintorn Siripongnapat — 2025-02-27

From Theory to Practice: The Application of the Sufficiency Economy Philosophy Based on Self-Directed Learning for Modern Learners. This approach focuses on applying the concepts of the Sufficiency Economy Philosophy in a practical way in the modern classroom, extending its impact to students' daily lives. It aims to create a correct understanding of the Sufficiency Economy Philosophy, not limited to its application in agriculture, but also as a way to help students develop resilience and adapt to life changes. This is achieved through a nano-learning method, grounded in self-directed learning, which aligns with the context of modern learners. This method emphasizes presenting concise, to-the-point content, adapting learning materials to be relevant and interesting, and incorporating modern technology to stimulate engagement and continuous learning both inside and outside the classroom. The DEER Model process helps connect knowledge in a step-by-step sequence based on student’s interests, ensuring smooth and continuous learning. This approach focuses on enabling students to explore and study independently, with the teacher acting as a facilitator. As a result, students gain knowledge continuously and are able to link it to real-life situations, in line with the Sufficiency Economy Philosophy, empowering them to be self-reliant and apply the knowledge gained to their everyday lives.