Journal of Modern Management SHINAWATRA UNIVERSITY

Guidelines for Budget Management of School in the BANI WORLD era

Thitiya Chantha — 2025-09-26

Managing educational institutions under the conditions of the BANI World era characterized by complexity and uncertainty, especially in terms of budget management and effective educational administration. In educational institutions of the BANI World era characterized by Brittle, Anxious, Nonlinear, and Incomprehensible aspects effective management requires the ability to handle situations with Capacity and Resilience enabling organizations or situations to recover from vulnerability. Empathy and Mindfulness serve as tools for managing. complexity and uncertainty effectively while. Context and Adaptability allow for better anticipation by understanding the context of situations and adapting accordingly. Transparency and Intuition in management ensure clear communication and stable decision-making. All of these aspects must be implemented promptly.

Based on the study results regarding budget management in education aligned with coping with the BANI World era, the following five guidelines for budget management in the BANI WORLD era can be summarized 1) Flexible planning 2) Investment in technology 3) Goal-oriented management 4) Continuous support for professional development 5) Collaboration for the benefit of budget management planners in education management. It is crucial to manage budgets in educational institutions effectively because allocating budgets appropriately and systematically impacts the continuous and efficient development of the educational quality for students administrators teachers and educational personnel.

Study Innovative Forms of Waste Management for A Healthy, Clean and Sustainable Environment

Thanawit Kitdet — 2025-09-26

We have seen that the problem of overflowing garbage in the city is caused by all of us who still lack the understanding of how to separate garbage before throwing it away, which has both direct and indirect impacts on the environment and other living things that live with us. Today, the problem of overflowing garbage in the city is not only in communities or large cities. There is also a lot of garbage in rivers and the sea, and it will cause long-term negative effects on the environment and ecosystem in the future. Let's be a part of reducing the amount of garbage by ourselves by separating the types of garbage before throwing it away every time. This will make it easier to separate garbage before disposing of it or using it further. From studying innovative forms of garbage management in various forms by applying principles and methods, cooperation or participation cannot be lacking.

Because the benefits of waste separation are many, both health-wise, it can reduce the risk of hazardous substances or microplastics from plastic or cleaning products, financially, from separating recycled waste and selling it to a purchasing source, it can generate income, and environmentally, it can help reduce the risk of hazardous toxins contaminating water sources and the environment.

Behaviors and factors Influencing the decision to use cat cafes services in Mueang district, Khon Kaen Province

Arreeya Mueangsuban — 2025-09-26

This study aimed to study the decision-making behavior of choosing to use cat café services in Mueang District, Khon Kaen Province. It aimed to study the factors that influenced the use of cat café services in Mueang District, Khon Kaen Province, as a guideline for creating a competitive strategic advantage in cat cafés in Mueang District, Khon Kaen Province. The concept and theory of variables were demographics, behavior of using cat café services, marketing mix factors, and overall satisfaction with using cat café services. The study was conducted on a sample group of 400 people. The research instrument was a questionnaire. The statistics used for data analysis were mean, frequency, percentage, standard deviation, and test. The results of the study found that the sample group who used cat café services in Mueang District, Khon Kaen Province were mostly female, aged 20-39, single, had a bachelor's degree, were students, and had an income of less than/equivalent to 10,000 baht per month. The behavior of using services was mostly using the services once a week. The influencer on the decision to use the services was friends. The reason for choosing to use the services was to play with cats. The average cost per time was 100-300 baht. They used the services during 12:00-16:00 hrs. Saturday-Sunday often used Mafia Café. The majority of the sample group focused on personnel factors. Process factors, physical factors, product factors, price factors, location factors, and promotion factors, respectively, and the satisfaction with using the cat cafe services was at a high level.

Marketing Mix Factors Influencing Decisionmaking Behavior in Choosing the Services of Major Arena Artificial Turf Football Field Khon Kaen

onuma amatmontree — 2025-09-26

The objective of this research study are 1) to study the marketing mix factors affecting the decision-making behavior of customers in choosing to use the service of Major Arena’s artificial grass football field in Khon Kaen, 2) to study the behavior of users of Major Arena’s artificial grass football field in Khon Kaen that affects their satisfaction with the service, This research is a quantitative research by studying from a sample group of 400 people who decided to use the services of the artificial turf football field, Major Arena, Khon Kaen, using the Yamane formula by accidental sampling. The tool used in the study was a questionnaire. The statistics used for data analysis were percentage, mean, standard deviation, Pearson's product moment, and correlation.

field in Khon Kaen were mostly male, aged 20 - 30 years. They used the service on Fridays 5 - 6 times a month, usually between 18:01 and 21:00, for 3-4 hours per session, for exercise purposes by playing football. The majority of the sample group considered the marketing mix factors, with price being the most important factor, with a mean score of ( = 4.84, S.D. = 0.33) This was followed by distribution channels with a mean score of ( =4.64, S.D. = 0.58), products with a mean score of ( = 4.64, S.D. = 0.38), physical characteristics with a mean score of ( = 4.56, S.D. = 0.44), service processes with a mean score of ( = 4.55, S.D. = 0.42), promotional activities with a mean score of ( = 4.52, S.D. = 0.43), personnel with a mean score of ( = 4.48, S.D. = 0.45), and psychology with a mean score of ( = 4.41, S.D. = 0.52) in that order.

How AI Is Disrupting Traditional Banks: Perceptions of the Younger Generation

Woradech Rukkhaphun — 2025-09-26

This research examined the perspectives of Generation Z and Millennials regarding banking services, emphasising awareness, trust, and satisfaction towards AI technologies. Employing a quantitative methodology, the study randomly sampled 200 respondents in Bangkok, Thailand. Findings indicated notable demographic variations in attitudes towards AI-driven banking services. Participants aged 18–25 exhibited lower Awareness (S1) levels than older groups, with an F statistic of 22.91 (significance level 0.000). Additionally, both female and male respondents demonstrated reduced Trust (S2) in AI financial solutions, reflected by an F value of 31.71, P = 0.000. Understanding (S3) of current AI services was most pronounced among those aged 42 and above. At the same time, females reported higher satisfaction levels than males, which is evident from an F-test of 18.75%, which is significant at the 0.000 level. The study suggests tailored educational and trust-building initiatives for younger demographics and emphasises the need for accessible offerings for this group.

Guidelines for the Use of Information Technology in Teacher Supervision and Development by School Administrators

Nithida Thongsai — 2025-09-26

The objective of this research is present a framework for utilizing information technology in the supervision and professional development of teachers by school administrators. The need for information technology integration spans selecting tools, teaching methods, assessment, and reporting educational outcomes. Teachers require development at each step to deliver content more accurately and efficiently, impacting supervision, monitoring, support, confidence-building, and motivation-key responsibilities for administrators. These roles align with national strategies for human resource development, involving academic management, personnel management, resource administration, and fostering sustainable community relations. Information technology also fosters a culture of continuous learning and development. Thus, teachers and administrators should be empowered to use IT to conduct research, establish social networks, and adapt to dynamic social structures, encouraging the cultivation of 21^st century skills among students and promoting safe, intelligent technology usage. Six aspects define this approach (1) needs analysis, (2) policy advancement within school contexts, (3) fostering participation, (4) evaluation and adaptation at each stage, (5) strengthening initiatives, and (6) building trust through reflective feedback.

Effect of Good Reputation, High Profit and Social Welfare of Corporate Social Responsibility on Small and Medium-Sized Enterprises in Juba, South Sudan

Ayii Peter Alier — 2025-09-26

The manuscript provides a comprehensive analysis of the effect of corporate social responsibility (CSR) on small and medium-sized enterprises (SMEs) in Juba, South Sudan. It presents a detailed investigation of how CSR contributions enhance SMEs' productivity through high profits, good reputation, and social welfare. The population was mainly from five (5) small and medium-sized enterprises in Juba city, therefore, the total population of the study was 3880 and sample size was 350. The sampling method used was purposive sampling while using self-administered questionnaire for collecting data, Likert scale was used for measurement from 1 = strongly disagree to 5 = strongly agree, finally, thus, both qualitative and quantitative methods were equally used in this study. The primary analytical tools used, includes correlation analysis, frequency, percent, and descriptive analysis, were appropriate for the study's test variables. The study concludes that SMEs brand image should be improved so as to realized improved profits, company’s reputation as well as in giving back to the community because of much improved productivity with SMEs, with this narrative, corporate social responsibility could easily become a success with SMEs in Juba, South Sudan. The manuscript is well-written, informative, and provides valuable insights into the benefits of corporate social responsibility for small and medium-sized enterprises.

The Development of Technology Learning Activities using The 7-Step Leaning Cycle Model Thai Promotes Creativity in The Subject of Computational Science for Mathayomsuksa 4

patphum hemburut — 2025-09-26

This study aimed to (1) develop technology learning activities using the 7-step learning cycle model to promote creativity in the subject of Computational Science for Grade 10 students, (2) improve students’ learning achievement so that at least 70% of the learners achieved a score of 70% or higher, and (3) examine students’ technological creativity after participating in the developed learning activities. The research instruments included: (1) twelve 1-hour learning activity plans, (2) observation forms, reflection records, and formative tests, and (3) a learning achievement test and a technological creativity assessment. Data were analyzed using mean, percentage, and standard deviation.

The findings revealed that the learning activities based on the 7-step cycle-elicitation, engagement, exploration, explanation, elaboration, evaluation, and extension-effectively enhanced both learning achievement and creativity. The average learning achievement score was 72.22%, with 71.43% of students meeting the specified criteria. The average creativity scores in fluency, flexibility, and originality were 3.07, 2.09, and 2.07, corresponding to 76.79%, 52.38%, and 51.79%, respectively.