Journal of Modern Management SHINAWATRA UNIVERSITY

Assessing the Nature of Financial Institution in South Sudan

Ayii Peter Alier — 2025-06-17

This article sought to investigate the nature of financial institutions from the viewpoints of South Sudan. This paper especially attempts to 1) To evaluate the impact of financial products in the financial institution in South Sudan, 2) To assess the impact of profitability in the financial institution in South Sudan and, 3) To evaluate the impact of accountability in the financial institution in South Sudan respectively. This article only makes use of descriptive research method and a convenience sampling technique was applied in this study. The hypothesis testing indicates that only financial products was accepted (.550) and profitability (.599) while accountability (.069) was rejected in this study as indicated by Sig. in regression model (table 18). In order to discuss the theoretical viewpoint and validate the developed framework, the system thinking method is also applied in the development of the financial institutions' conceptual framework from the perspectives South Sudan. In chapter four, the primary analytical tools included correlation analysis, frequency, percent, and descriptive analysis for the study's test variables as per the nature of financial institutions in South Sudan. Chapter five entails conclusion and recommendations coupled with limitations and future studies.

On Planning and Evaluating for Sustaining Community-Based Tourism: Determining the Level of Managing Local Business Behaviors

Napatsanun Chatchayaladasiri — 2025-06-17

A community-based tourism operated in the idea and principle of sustainability is an ongoing mission and vision focused on providing values for the stakeholders, as well as for the community members humbly acknowledging that the greater good has been accomplished from their positive effort. This research study seeks to explore on the planning and evaluating for sustaining community-based tourism in Chiang Mai, Thailand to determine the level of managing the local business behaviors. The research objectives are the following: exploring how the intentional planning design is carried out; providing insights on types of research report for maintaining the outcome and monitoring performance; learning the approach of evaluating the planning of development initiative; examining selected research tools for each evaluation plan. Data collection method took an outcome mapping approach with a designed questionnaire for determining the extent of managing behaviors with five community-based tourism areas composing of ten local businesses and triangulated for deeper insight. A systematic sampling approach was conducted to seek out these local businesses that were considered as the main core of attracting travelers and visitors to their community. Findings of the work attest that managing behaviors for sustaining community-based tourism in general is not quite an effective outcome with a local network of small businesses. Thus, a tourism administration would have to be established in overlooking activities occurring and implementing policies to ensure a foreseeable outcome. The implication of this study is in raising awareness on the importance of certain practical ideas with planning and evaluation in sustaining a community-based tourism in Chiang Mai. The work points out that while some local communities have done well others are being challenged to set things in the right order when planning and evaluating. The work recommends for an independent management institution that is dedicated to the profession and practice of sustaining community-based tourism should be established in overseeing the local businesses who make up the tourism sector.

The perception, attitudes, and performance in the prevention and control of tuberculosis by Village Health Volunteers (VHV) at Ban Nong Takian Bon Health Promotion Hospital, Watthana Nakhon District, Sa Kaeo Province

Narongsak Phopittaya — 2025-06-17

This research aimed to 1) study the level of awareness and attitude towards tuberculosis of village health volunteers (VHVs) at Nong Takhian Bon Sub-district Health Promoting Hospital, Watthana Nakhon District, Sa Kaeo Province; 2) study the level of efficiency in preventing and controlling tuberculosis of village health volunteers (VHVs) at Nong Takhian Bon Sub-district Health Promoting Hospital, Watthana Nakhon District, Sa Kaeo Province; and 3) study the factors related to the efficiency in preventing and controlling tuberculosis of village health volunteers (VHVs) at Nong Takhian Bon Sub-district, Watthana Nakhon District, Sa Kaeo Province. A questionnaire was used to collect data from 50 village health volunteers (VHVs) at Nong Takhian Bon Sub-district Health Promoting Hospital without calculating the sample size because the population was not large, i.e. 50 village health volunteers (VHVs). The instrument used to collect data was a questionnaire with a reliability value of 0.75. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and Chi-square test for correlation. The results of the research found that overall awareness of tuberculosis At a high level of 94 percent and at a moderate level of 6 percent, the overall attitude towards tuberculosis of the sample group was at a high level of 68 percent, at a moderate level of 28 percent, and at a low level of 4 percent. From the study of the relationship with the efficiency of tuberculosis prevention and control work, it was found that occupation, tuberculosis awareness, and attitude towards tuberculosis were significantly related to tuberculosis prevention and control work. Gender, age, status, education level, income, and duration of work were not related to tuberculosis prevention and control work of village health volunteers (VHVs) at Ban Nong Takhian Bon Subdistrict Health Promoting Hospital, Watthana Nakhon District, Sa Kaeo Province.

A virtual museum as an educational resource to foster lifelong learning for individuals with autism spectrum disorder

Wichuda Tengapichart — 2025-06-17

This article presents the concept of a virtual museum as a learning resource designed to promote lifelong learning for individuals with autism spectrum disorder. It emphasizes the creation of an accessible and supportive environment tailored to their needs. Virtual museums play a crucial role in reducing barriers commonly encountered during physical visits, such as crowded spaces, loud noises, and various sensory stimuli that may cause stress or discomfort for individuals on the autism spectrum.

The primary objective of virtual museum access is to provide individuals with the freedom to explore and learn based on their personal interests and needs, without being constrained by time, location, or social expectations. This approach fosters a flexible, user-friendly, and low-pressure learning experience that is more conducive to their comfort and engagement.

Additionally, the article discusses key design principles for developing such learning platforms to better suit the needs of individuals with autism. These include intuitive navigation systems, simple and straightforward interfaces, up-to-date and reliable information, and clear user guidance. These elements work together to empower users to engage in meaningful learning experiences independently and confidently.

In conclusion, a virtual museum is not merely a technological tool, but a meaningful space that offers equitable, creative, and sustainable learning opportunities for individuals with autism. It reflects an inclusive approach to education that embraces the diversity of learners and supports their unique pathways to knowledge.

A Survey of Students' Media Usage Behaviors that Promoting Digital Media Literacy

Tayutithorn Watcharasupat — 2025-06-17

Digital media has become an integral part of daily life, media literacy has become an essential skill for children and youth. This research aims to study the media usage behavior of high school students and to assess their media literacy across five dimensions: access, analysis, evaluation, creation, and participation. A questionnaire was administered to a sample of 71 students, and data were analyzed using descriptive statistics and one-way ANOVA.

The study found that most students use social media for more than five hours per day, with 55 students (77.5% of the sample) reporting this usage pattern. Among them, Mathayom 4 students had the highest proportion, with 20 students (83.3%) spending the most time on social media. Most students use digital media primarily for entertainment purposes, with Instagram and TikTok being the most popular platforms. Overall, students’ media literacy levels were at a moderate level, with access skills scoring the highest and creation skills the lowest. This research highlights the importance of developing educational media and activities that promote media literacy among students.

Examining the Relationship Between the Ottoman Empire and the Ming Dynasty Through the Ancient Record "Ming Shilu"

Thanachot Prahyadsap — 2025-06-17

This article studies the historical relationship between the Ottoman Empire and the Ming Dynasty through the analysis of ancient documents, particularly Ming Shilu, with a focus on exploring the Ming Dynasty's perception of the Ottoman Empire as the representative of the Islamic world. The study finds that Ming Shilu recorded information about the Ottoman Empire from the 14th to the 16th centuries, using five different names for the empire: Lùmí, Róng, Róngdì, Róngdìmian, and Rou-mi. It also recorded the names of two Ottoman sultans: Sultan Murad II and Sultan Suleiman I. The study further identifies ambiguities in the use of terminology, reflecting the differing perceptions and views of the Ming court toward the Ottoman Empire. Additionally, Islamic sources and ancient maps, such as the Menggu Shanshui Dìtú and the Xiyù Tudì Rénwùtú, are used to clarify the ambiguities and discrepancies in the recorded data. The findings enhance the understanding of the relationship between China and the Ottoman Empire in terms of diplomacy, trade, and cultural exchange, while also emphasizing the important role of Chinese government documents in recording the relationships between states and global powers in the ancient world.

Developing Effective Service Communication: The Role of E-book in Enhancing English Speech Acts in High Vocational Training

Jirayu Songkhro — 2025-06-17

The objectives of this research were to develop electronic book (E-book) to enhance English speech acts knowledge for services and find out the achievement before and after using of the E-book of the students in high vocational certificate level in Yala province, and to assess the satisfaction after using electronic book to enhance English speech acts for services of the students in the high vocational certificate level. 31 students enrolling in high vocational certificate level in Business Foreign Language Department were purposively selected as the participants of the study. The research instruments used for data collection were: electronic book, pre- and post- learning achievement assessment, quality evaluation checklist, and satisfaction assessment forms. The data were analyzed by mean (), T-Test dependent, and standard deviation (S.D). The findings showed that: 1) The average score from the evaluation of the e-book by three experts in terms of content and media presentation was at a high level. The contents had an average score of (= 4.48, S.D. = 0.34), and the average score for media presentation was also high (= 4.43, S.D. = 0.47), 2) The post-test had a higher mean score than the pre-test (= 20.68, S.D = 6.59; =16.90, S.D. = 4.00), indicating a statistical significance at the 0.05 level; 2) The students’ satisfaction towards using electronic book on speech acts for services was at a high level (= 4.19, S.D. = 0.79). It indicated that using electronic book can effectively improve English speech acts knowledge for services of the students.

Utilization of Human Capital, Ageism and Direction for Driving Elderly Work

Piyawat Charoensak — 2025-06-17

This article presents the structural and human capital situation of the elderly, ageism in theoretical perspective and the situation of aging societies in Thailand and Japan, and suggestions on directions for driving work on the elderly, found that 1) Bringing the elderly back into the labor system and becoming elderly workers will be an important human capital to drive the country forward. It's called the third demographic dividend which will use the working ability of healthy elderly people enthusiastic and effective. 2) Guidelines for reducing intergenerational conflict, consist of 3 steps: (1) Creating understanding (2) Openness to different perspectives and opinions (3) Integrated communications. 3) Suggestions for the direction of driving work on the elderly, consisting of 3 approaches: (1) Promoting understanding of the aging society for all generations of the population (2) Strengthening the employment potential of the elderly to drive society (3) Creating cooperation and allocating welfare for the well-being of the elderly.