Journal of Modern Management SHINAWATRA UNIVERSITY https://so15.tci-thaijo.org/index.php/SIU <p>Journal of Modern Management SHINAWATRA UNIVERSITY is established to promote and support the thesis of academic works and research by faculty, academics, researchers, students and the general public. Have the opportunity to publish academic works and research results covering business administration and management and other fields in the humanities and social sciences. Public Administration, Communication Arts, Journalism, Economics, History, Law, Sociology, Linguistics, Education, Social and Community Development, etc.</p> en-US tippawan.l@siu.ac.th (Dr. Tippawan Lertatthakornkit) vipaporn.k@siu.ac.th (Mrs. Vipaporn Kaewkrajang) Fri, 13 Sep 2024 16:49:47 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Factors Affecting Life Expectancy Comparative Study between Thailand and Japan (1990-2015) https://so15.tci-thaijo.org/index.php/SIU/article/view/965 <p> Life expectancy reflects how long people live. This study examines data from 1995 to 2015 (26 observations) to identify factors that contribute to longer life expectancy. It compares Thailand and Japan, using the same factors for both countries. The three main factors considered are Gross National Income per capita (GNI), Mean Years of Schooling (SCH), and Infant Mortality Rate (INM). The findings reveal that GNI and INM are statistically significant factors for both Thailand and Japan, whereas Years of Schooling is not statistically significant in either country.</p> Jirayut Monjagapate, Nasikarn Chuchailamkulwat, Panupong Jatuwat, Yuwapak Leelasribunjong, Nakorn Rungkittanasan Copyright (c) 2024 Journal of Modern Management SHINAWATRA UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 https://so15.tci-thaijo.org/index.php/SIU/article/view/965 Fri, 13 Sep 2024 00:00:00 +0700 Developing History Dialogic Learning Based on Scenario Simulation to Promote Creative Thinking Skill of Junior High School Students https://so15.tci-thaijo.org/index.php/SIU/article/view/996 <p>This research aims to: 1) Evaluate quality history dialogic learning based on scenario simulation learning plan to promote creative thinking skill of junior high school students, and 2) study the result of this history dialogic learning based on scenario simulation learning plan to promote creative thinking skill of junior high school students. The sample group consists of 28 students from Mathayom 2/1 (Grade 8) and 5 experts. The research tools used were: 1) The history dialogic learning strategies based on scenario simulation learning plan to promote creative thinking skill of junior high school students, and 2) the student creative thinking assessment form.</p> <p>The research findings revealed that:</p> <ol> <li>The overall quality of history dialogic learning strategies based on scenario simulation learning plan to promote creative thinking skill of junior high school students was rated at the highest level (<em>M</em>=4.52, <em>SD</em>=0.62).</li> <li>The evaluation of students' creative thinking skills, after participating in the future simulation-based dialogue-based learning, showed a progress rate of 46.63%.</li> </ol> Charin Mangkhang, Phichamon chaiphinet, Varintorn Siripongnapat Copyright (c) 2024 Journal of Modern Management SHINAWATRA UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 https://so15.tci-thaijo.org/index.php/SIU/article/view/996 Fri, 13 Sep 2024 00:00:00 +0700 The Call of the Patient: Ritual of the Tai Daeng tribe, Ban Ta On Tai, Chiang Kho City, Hoa Phan Province, Lao People's Democratic Republic https://so15.tci-thaijo.org/index.php/SIU/article/view/975 <p>This article aims to 1) study the context of the Tai Daeng tribe of Ban Ta On Tai. Chiang Kho City, Hua Phan Province, Lao PDR 2) study the script to call to the wounded in the ritual of the Ban Ta On Tai tribe, and 3) find ways to preserve the script to call to the injured in the Ban Ta Daeng tribe. Southern Ta-on Muang Chiang Kho, Houaphan Province, Lao PDR, using a qualitative research model and folklore data synthesis methods.</p> <p> The results of the study, using the method of synthesizing folklore data, found that 1) the Tai Daeng tribe of Ban Ta On Tai, Hua Phan Province, Lao PDR, has a way of life that is connected to the worship of sacred things around them, such as Ancestor ghosts, forest lords, mountain lords, water keeper They have their own spoken language (Tai Daeng), but there is no clear written language (Tai Daeng). As for those who have been inherited to lead the ceremony to call on the wounded It has been passed down from the ancestors by teaching the chants and then memorizing them. There are no textbooks, written records. 2) When people in the Tai Daeng community, Ban Ta On Tai, have symptoms of illness without knowing what the cause is. It is believed that it is caused by the disappearance of morality, possibly due to the actions of the ghosts of the ancestors. King of the forest The script for calling the sick people of the Tai Daeng tribe, Ban Ta On Tai, appeared in 3 contents as follows: 3.1) Intercession with sacred things 3.2) Forbidding morale and giving warnings to the sick 3.3) Calling the morale of the sick Those who are sick are returned to live with themselves. 3) Conservation guidelines Ceremony to call for the wounded of the Tai Daeng tribe, Ban Ta On Tai Muang Chiang Kho, Houaphan Province, Lao PDR, including disseminating ritual knowledge to the public through the recording of audio tapes calling for the injured. Because there was no inheritance by heirs or written language. Those who are interested or want to learn the chants You only have to listen and remember.</p> Chalermsuk Boodphuang, Phon Pengpanya Copyright (c) 2024 Journal of Modern Management SHINAWATRA UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 https://so15.tci-thaijo.org/index.php/SIU/article/view/975 Fri, 13 Sep 2024 00:00:00 +0700 Digital Buddhist Economics Learning Management Approach to Promotes Sustainable Citizenship in the Digital Society of Secondary School Students https://so15.tci-thaijo.org/index.php/SIU/article/view/998 <p>The research objectives for (1) Studying the learning management process digital economics Buddhist which promote to be the sustainable citizenship of secondary school students, and (2) proposing trend of the learning management process digital economics Buddhist which promote to be the sustainable citizenship of secondary school students. This is qualitative research. The research methodology involved the collection of data through document analysis and semi-structured interviews conducted with nine teachers specializing in social studies at the secondary school students.</p> <p>The results of this research reveal that: (1) The learning management process consists of a total of 6 steps: T (Topic), I (Inspect), M (Make progress), E (Epitomize), R (Recommend) and S (Spread) and (2) The learning management guidelines consist of three dimensions: 1) learning activity organization; 2) media and learning resources; and 3) assessment and evaluation.</p> <p> </p> Phoomnat Yongpeerakul, Charin Mangkhang, Varintorn Siripongnapat Copyright (c) 2024 Journal of Modern Management SHINAWATRA UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 https://so15.tci-thaijo.org/index.php/SIU/article/view/998 Fri, 13 Sep 2024 00:00:00 +0700 CURRENT SITUATION AND COUNTERMEASURES OF JOB BURNOUT OF NEW GENERATION STAFFS IN MEDICAL INDUSTRY -A CASE STUDY ON XXX HOSPITAL https://so15.tci-thaijo.org/index.php/SIU/article/view/1018 <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">With the rapid development of the medical service industry, operation and management, market competition have presented a greater challenge to public hospitals, medical management personnel for a long time in the high-intensity competition and pressure, the staff is prone to physical fatigue, low motivation, lack of creativity, and other aspects of the negative situation, in the long run, it is more likely to lead to the emergence of burnout, which in turn is likely to affect the effectiveness of the hospital's management.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">The objectives of this study are to identify the current situation of burnout among new generation medical administrative managers, secondly identify the factors that lead to burnout among the new generation of medical administrators, and lastly propose effective measures to cope with the burnout of new generation medical administrators.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">This paper uses a combination of literature method, unstructured interview and observation method to qualitatively discuss the factors affecting the burnout of new generation administrators in hospitals. In the quantitative analysis stage, 60 new generation administrative managers of XXX Hospital are taken as the research objects, and through the questionnaire method, relevant data are obtained and the specific situation of the data is analyzed, so as to understand the subjective and objective factors that lead to the burnout of the administrative managerial staff of this hospital.</span></span></p> Pengxin Li, Sarana Photchanachan, Kornkanok klinlaor Copyright (c) 2024 Journal of Modern Management SHINAWATRA UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 https://so15.tci-thaijo.org/index.php/SIU/article/view/1018 Fri, 13 Sep 2024 00:00:00 +0700 A STUDY OF THE IMPACT OF SALES INTENSITY AND R&D INVESTMENT ON ENTERPRISE PERFORMANCE IN THE PHARMACEUTICAL INDUSTRY https://so15.tci-thaijo.org/index.php/SIU/article/view/1019 <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Pharmaceutical industry is an industry that all countries in the world focus on, and the development and progress of pharmaceutical science and technology represent a country's scientific research strength, which can promote economic development and social progress. Research and development investment and sales intensity are two crucial aspects of pharmaceutical enterprises, in order to explore the impact of pharmaceutical enterprises' research and development investment and sales costs on the current period of corporate performance.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">The objectives of this study are to examine the impact of &amp;D investment intensity and sales intensity on profitability and development capability of listed pharmaceutical companies, and next to examine the differences in sales intensity and R&amp;D investment intensity on the performance of listed pharmaceutical companies across industry types .</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">This study takes the public financial data of listed enterprises in China's pharmaceutical industry as the research object, and selects the top 50 enterprises in the industry rankings among the A-share listed chemical pharmaceutical enterprises, the top 69 enterprises in the return on net assets rankings in 2022 among the traditional Chinese medicine pharmaceutical enterprises, and the representative 49 enterprises among the biopharmaceutical pharmaceutical enterprises, for a total of 168 representative pharmaceutical enterprises to establish a regression model from the data of 2012-2022. In summary, listed companies in the pharmaceutical industry should maintain high sales intensity and R&amp;D investment intensity, but the implementation needs to take into account the differences in the type of industry, which will help companies better respond to market changes and improve profitability and development.</span></span></p> Jiao Dai, Busaya Chaysuriya Copyright (c) 2024 Journal of Modern Management SHINAWATRA UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 https://so15.tci-thaijo.org/index.php/SIU/article/view/1019 Thu, 26 Sep 2024 00:00:00 +0700 EMPLOYEE TRAINING AND BUSINESS PERFORMANCE OF THE FINANCIAL INSTITUITION IN SOUTH SUDAN https://so15.tci-thaijo.org/index.php/SIU/article/view/1021 <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">This article aimed to explore the impact of employee training and business performance of the financial institution in the context of commercial banks in Juba, South Sudan. From the target population of 4846 commercial banks' employees who has been working for over 15 years in Juba, South Sudan, there were 370 samples selected by adopting purposive sampling method according to Yamane's Equation Formula. The instrument for collecting data was a questionnaire. This study was a quantitative and qualitative research by using survey. All tests were based on 0.01 level of significance. From the analysis results, employee training and business performance had a significant positive relationship on commercial banks in the financial institution. Therefore, it is also recommended among others that governments, society, and commercial banks should pay more attention to training for productivity and job satisfaction while prioritizing motivation, positive relationship and attitude for vivid and timely satisfactory performance at commercial banks in the financial institution.</span></span></p> Ayii Peter Alier, Degnet Wondu Yaregal Copyright (c) 2024 Journal of Modern Management SHINAWATRA UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 https://so15.tci-thaijo.org/index.php/SIU/article/view/1021 Fri, 13 Sep 2024 00:00:00 +0700