Vol. 4 No. 3 (2024): September - December (2024)

View Vol. 4 No. 3 (2024): September - December (2024)

Published: 2024-12-27

Editorial

Editorial

Supakorn Charoenprasit
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Research Article

The Service Quality of Sales Staff Affecting the Decision to Choose the Service of Customers of Supreme Shopping Center during the COVID-19 Situation

Nunthawan Sungsom, Chedthida Kuslasaiyanon, Jutharat Pinthapataya

1-12
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Failure Mode Prioritization using Fuzzy Analytic Hierarchy Process: A Case Study in an Automotive Printing Factory

Longuey Buranasean, Kanokporn Sripathomswat

13-32
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Marketing Communication Development Model of Small and Medium Sized Enterprise (SMEs) in Hardware and Tool Industry of Thailand to Enhance Competitive Advantage

Pansak Somnaitham, Somnoek Wisuttipaet, Teravuti Boonyasopon, Suchart Siengchin

33-49
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Forecasting Labor Demand in Elementary Occupations Using the Markov Chain Model

Bunnada Kasonaubon, Premporn Khemavuk

50-71
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Analysis of the relationship Between Bitcoin that affects Gold, US Dollars to Thai Baht Exchange Rate and SET100 Index

Suang-i Anunthawichak, Prakobsiri Pakdeepinit

72-86
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The Development of Real Estate Business Management Model in The Digital Economy Era

Jeerapa Phannakan, Sakarin Yuphong , Akkarat Poolkrajang

87-101
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Reduction Cost in The Plastic Injection Molding for Printer Machine Part by Appling Design of Experiment

Pornthep Kaewchur, Wungmarn Wungmarn

102-112
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Factors Affecting Work Engagement of Employees of Medium and Large 4-Star and 5-Star Hotels in Koh Samui District, Surat Thani Province

Surin Chumkaew, Rapassak Hetthong, Kanokporn Rujirayanyong, Naruemon Seenoo, Patsaraporn Ritthiroum, upawadee Phiarkla

113-128
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Exploring Thai Consumer Insights in the Gunpla Model Market

Tanakorn Chinpaisal, Chaiyasak Chaipunha, Achareeya Robkit

129-144
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