Vol. 12 No. 2 (2024): May - August

Research Article

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  The Uncrossable Otherness in Idioms: A Case Study of the Chinese Translation of the Idioms in Seni Saowaphong’s Novel "Ghosts"

  Ma Jupeng, Khanitta Jitchinakul , Burin Srisomthawin

  1-18

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  The Marketing Mix, Brand Image, and Trust that Affect Loyalty to Purchase Electric Vehicles of Consumers in Liuzhou City, Guangxi Province

  Wang Yuwen, Napawan Netpradit

  19-31

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  Migration and the Negotiation of Ethnic and Gender Identities of the Hmong Youths in Phitsanulok Province

  Pichnaree Maneesri, Busarin Lertchavalitsakul

  32-54

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  The Development of Sepak Takraw Serving Skill Package for Students at Lampang Sports School

  Somboon Phanyayeun

  55-66

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  Independent Research Topics: Marketing Mix and Trust that Affects Chinese Consumers' Decision to Purchase Yi Ethnic Clothing Liangshan, Sichuan Province, through Online Channels

  An Zishi , Thanakorn Sirisugandha

  67-79

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  Literary Strategies and Concepts of Love that Appear in the Theme Song Y Series

  Pratya Tongper

  80-100

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  The Development of Handicraft Styles from the Wisdom of the Elderly in Hang Chat District, Lampang Province

  Thongchai Pansug, Sirikorn Income, Pornsawan Maneethong, Kamolchat Srichareonlap, Sitthikon Thaingam

  101-117

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  Elements of Vegetarian Culture in Thai Society: A Case Study of Vegetarian in Bangkok

  Yongmei Zhao, Doungkamol Bangchuad, Seubpong Changboonchu

  118-137

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  Impact of the Enforcement of Suretyship Laws under the Amendments to the Civil and Commercial Code No. 20 and No. 21

  Maneerat Channew

  138-152

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  Administration Model for Quality Development of Somboon Sangha Sedondary School in Bokeo Province, Lao People’s Democratic Republic

  Phra Sayaphone Sipanya, Phoonchai Yavirach, Suwadee Ouppinjai, Prawet Wetcha

  153-167

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