Integrating Buddhist principles with innovative communication to empower leaders in a new, peaceful way of life

Abstract

This academic article aims to explore the integration of Buddhist principles with innovative communication to empower leaders in the New Normal era and to present Buddhist communication innovations as a foundation for sustainable organizational peace. The study reveals that leadership in the New Normal faces challenges from technological volatility and generational differences. Empowerment must, therefore, transition from traditional command-and-control to shared power by integrating Buddhist peaceful means—specifically Samma-Vaca (Right Speech) and Kalyanamitra (Good Friendship)—with modern communication models (SMCR Model). This involves utilizing Yoniso-manasikara (Analytical Thinking) for information screening and Saraniyadhamma (Virtues of Fraternal Unity) as a mechanism for fostering solidarity in remote work environments. The findings indicate that Buddhist communication innovation elevates a leader’s spiritual capacity, fostering empathy and adherence to Dhammadhipateyya (Supremacy of Righteousness). This integration not only enhances operational efficiency but also cultivates Inner Peace among personnel, leading to a proactive culture of happiness and sustainable peace amidst crises.