Approaches to Developing Digital Competency among Educational Personnel for Educational Management at Rattanakosin Rajabhat University Group in Bangkok

Abstract

This research aimed to study the characteristics and components of digital competency and to identify approaches for developing the digital competency of educational personnel for educational management at Rattanakosin Rajabhat University Group in Bangkok. A mixed-methods research approach was employed. The research process consisted of four stages: 1) Studying the characteristics through document analysis and in-depth interviews with 10 administrators. 2) Analyzing the components through questionnaires administered to a sample of 558 educational personnel: administrators, faculty members, and staff, selected using multi-stage random sampling. 3) Verifying the components using data triangulation. 4) Presenting guidelines for development through a focus group discussion with nine higher education administration experts, purposively selected. The research instruments included structured interview forms, questionnaires, and focus group discussion guides. Qualitative data were analyzed using descriptive content analysis, while quantitative data were analyzed using exploratory component analysis, including indicators. The research findings revealed that the characteristics of digital competence of educational personnel for the management of education at the Rattanakosin Rajabhat University Group in Bangkok comprised three aspects: 1) Digital Literacy, 2) Digital Tool Utilization/Problem Solving with Digital Tools, and 3) Adaptive Digital Transformation. The main components included: 1) Cognitive Domain, 2) Psychomotor Domain, and 3) Affective Domain. Three development approaches were identified: 1) Development Methods, 2) Development Processes, and 3) Key Success Factors in Development.