Vol. 21 No. 1 (2025): January - June

Research Article

• 

  A Development of Management Information System for Academic Service Data at Rangsit University

  Wutthipong Chinnasri, Wilailak Treepuech

  1-16

  • PDF
• 

  RELATIONSHIP BETWEEN CASH FLOW RATIOS AND STOCK PRICES OF COMPANIES LISTED ON THE STOCK EXCHANGE OF THAILAND DURING THE CORONAVIRUS 2019 SITUATION

  niraadchara aitsareetaanchanok, Kanitsorn Terdpaopong

  17-31

  • PDF
• 

  The Development of Cultural Entrepreneurs to Cultural Enterprise for Economic Level Enhancement of the Creative District of Chiang Rai Old Town

  Natthida Chumpa, Kasidit Chaiphawang, Sutthiporn Piamsuwannakit, Jindapa Leeniwa, Krittina Niwarat

  32-54

  • PDF
• 

  COMPARISON OF CUSTOMER SATISFACTION TOWARDS PURCHASING LIFE INSURANCE THROUGH AGENTS VERSUS ONLINE SYSTEM OF SIAM COMMERCIAL BANK IN BANGKOK METROPOLITAN AREA

  Pattarawadee Khamnungkuran

  55-80

  • PDF
• 

  Cross-culture Communication for Undergraduate International Students: A case study of one university in Chonburi province

  Haocheng Luo, Jindapa Leeniwa, Paratchanun Charoenarpornwattana

  81-95

  • PDF
• 

  Research on the Influence of Knowledge Capital on the Performance of New Ventures

  Qi Shurui

  96-110

  • PDF
• 

  Research on the Impact of the Brand Image of Geographically Iconic Agricultural Products on Consumers’ Purchase Intention: A Case Study of Guangxi Shatangju

  Zhaofu Pang

  111-148

  • PDF
• 

  The Synthesis of Dynamic Capabilities, High-Performance Organization and Competitive Advantage in Manufacturing Industrial

  Benyatip Kungwansomwong, Paratchanun Charoenarpornwattana, Jindapa Leeniwa

  149-170

  • PDF
• 

  Factors affecting the service quality of the hotel in Chiang Mai after COVID-19

  Unnop Chaiwut , monchanok upata, Vasit Kanjanachet, Pintong Settawarakorn

  171-185

  • PDF
• 

  A STUDY ON THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY PERFORMANCE ON CONSUMER PURCHASE DECISIONS: A CASE OF THE PHARMACEUTICAL INDUSTRY

  Lingjia Feng

  186-207

  • PDF
• 

  IMPORTANT FACTORS OF COLD CHAIN MANAGEMENT IN SAMUT PRAKAN PROVINCE

  Junbo Yang, Bavornwit Rojsuwan

  208-222

  • PDF
• 

  The Marketing Mix Factors Influencing the Decision to Use Beauty Clinic Services Among Working-Age Customers in Ratchaburi Province

  THANAPORN RAKSAKUL, Sinart Narkwachara

  223-238

  • PDF
• 

  Factors affecting Thai users' confidence in measures to prevent COVID-19 disease in low-cost airlines. After the COVID-19 situation Case study of international airports in the northern region

  Tanawin Suwan

  239-251

  • PDF
• 

  Interactive Game Development for Creating a Marketing Plan, in Collaboration with Avid Online Gamers

  Asst. Nichaya Srisuchart, Nuttapol Naksusook , Thunwita Sirivorapat Puthpongsiriporn

  252-272

  • PDF