Factors affecting Thai users' confidence in measures to prevent COVID-19 disease in low-cost airlines. After the COVID-19 situation Case study of international airports in the northern region

Abstract

The research aims to study 1) general information, 2) confidence levels, and 3) factors affecting confidence in hygiene measures. of Thai users using low-cost airlines After the COVID-19 situation, a case study of international airports in the northern region.The sample group used in the research was 400 Thai users who decided to use low-cost airline services in Thailand. Data were collected using questionnaires. Data were analyzed using descriptive statistics. and multiple regression analysis using the Enter method.

The results of the study found that 1) Most of the informants were male. Under 30 years of age, single, working as a private company employee. Income between 15,001-30,000 baht, bachelor's degree level The purpose of the trip is tourism. The airline selected for service is Thai Air Asia. By using airline services through Chiang Mai International Airport. and the frequency of using low-cost airline services at the airport, 1-10 times per year. 2) The informants' opinions on confidence in hygiene measures of Thai users using low-cost airlines Overall at a high level (x ̅ = 3.91) and 3) factors that have a positive effect on confidence in hygiene measures there is 1 variable that has statistical significance at the 0.01 level, which is status. At the same time, there are factors that have a negative effect. Statistically significant at the 0.01 level includes monthly income.