A Survey of Students' Media Usage Behaviors that Promoting Digital Media Literacy

Abstract

Digital media has become an integral part of daily life, media literacy has become an essential skill for children and youth. This research aims to study the media usage behavior of high school students and to assess their media literacy across five dimensions: access, analysis, evaluation, creation, and participation. A questionnaire was administered to a sample of 71 students, and data were analyzed using descriptive statistics and one-way ANOVA.

                The study found that most students use social media for more than five hours per day, with 55 students (77.5% of the sample) reporting this usage pattern. Among them, Mathayom 4 students had the highest proportion, with 20 students (83.3%) spending the most time on social media. Most students use digital media primarily for entertainment purposes, with Instagram and TikTok being the most popular platforms. Overall, students’ media literacy levels were at a moderate level, with access skills scoring the highest and creation skills the lowest. This research highlights the importance of developing educational media and activities that promote media literacy among students.