Vol. 2 No. 1 (2024): January - March 2024

Research Articles

• THE IMPACT OF THE 4P MODEL ON CUSTOMER SATISFACTION BASED ON COMPETITIVE STRATEGIES IN THE RETAIL INDUSTRY--THE CASE OF AUTUMN FRUIT TRADING COMPANY

  Hanyu Qin, Tippawan Lertatthakornkit

  1-15

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• THE SPECIFIC APPLICATION OF BIG DATA IN THE RETAIL INDUSTRY

  Dr. Sarana Photchanacha, Yu Chen

  16-26

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