THE SPECIFIC APPLICATION OF BIG DATA IN THE RETAIL INDUSTRY

Abstract

The application of big data in national life is becoming increasingly widespread and in-depth. The retail industry has become a widely used and beneficial industry due to its wide consumer reach and relatively simple access and cost to data. Under the new development pattern of dual circulation, the retail industry takes advantage of the development opportunities of big data technology, uses big data technology for application development transformation, transitions to the "new retail" development model, and accelerates the realization of development.
The focus of this article is on the application of big data in different retail industry models, from large classified applications to focus on small business scenarios, to deeply analyze the application of big data in the retail industry. The full text is divided into six parts: The first part is an introduction; The second part is related theories; The third part introduces the research methods of big data application development in the retail industry; The fourth part is based on the research on the application and development data of big data in the retail industry; The fifth part is the conclusion and suggestions. Through research, it can be found that there are both differences and similarities in the application of big data under different retail models. The data generated by every application is valuable, and using scientific methods for data mining and reuse has become an important means for the retail industry to improve products and services, break consumer expectations, and thereby enhance enterprise efficiency and achieve industrial upgrading.