Challenges and opportunities in Thai rice exports to China: A case study of Infotax Survey Partnership Limited

บทคัดย่อ

The objectives of this research were: 1) To examine and analyze the specific value chain activities involved in Infotax Survey Partnership Limited’s rice export operations to the Chinese market. 2) Improve the key challenges encountered by Infotax Survey Partnership Limited throughout its rice export processes, including interactions with stakeholders across the export value chain., and 3) To propose targeted value chain optimization strategies aimed at strengthening Infotax Survey Partnership Limited’s competitive position in the Chinese rice market.

The study employed in-depth interviews with a purposively selected sample of five respondents from Infotax Survey Partnership Limited. The findings reveal several key insights: (1) Critical Success Factors: Successful export operations were found to rely heavily on robust quality control systems and the timely preparation of essential export documentation. Key documents include the Letter of Intent (LOI), Full Corporate Offer (FCO), Full Corporate Agreement (FCA), and various forms of Letters of Credit (LC), (2) Operational Challenges: Exporters face significant challenges including quality assurance issues, logistical disruptions, port congestion, limited sub-port capacity, and the need to adapt to evolving international and Chinese regulatory requirements, (3) Strategic Responses: To mitigate these challenges, exporters are adopting competitive pricing strategies, employing innovative rice processing methods, offering customizable packaging options, and ensuring a steady supply of high-quality rice particularly parboiled varieties. Improvements in logistics are also being pursued to reduce costs and enhance delivery efficiency, and (4) Future Outlook: The study recommends a strategic focus on the adoption of advanced processing technologies, optimization of logistics networks, enhancement of quality control mechanisms, and expansion of buyer relationships. These initiatives are expected to significantly improve the industry's competitiveness in the Chinese market.