Developing Effective Service Communication: The Role of E-book in Enhancing English Speech Acts in High Vocational Training

บทคัดย่อ

The objectives of this research were to develop electronic book (E-book) to enhance English speech acts knowledge for services and find out the achievement before and after using of the E-book of the students in high vocational certificate level in Yala province, and to assess the satisfaction after using electronic book to enhance English speech acts for services of the students in the high vocational certificate level. 31 students enrolling in high vocational certificate level in Business Foreign Language Department were purposively selected as the participants of the study. The research instruments used for data collection were: electronic book, pre- and post- learning achievement assessment, quality evaluation checklist, and satisfaction assessment forms. The data were analyzed by mean (), T-Test dependent, and standard deviation (S.D). The findings showed that: 1) The average score from the evaluation of the e-book by three experts in terms of content and media presentation was at a high level. The contents had an average score of  (= 4.48, S.D. = 0.34), and the average score for media presentation was also high (= 4.43, S.D. = 0.47), 2) The post-test had a higher mean score than the pre-test (= 20.68, S.D = 6.59;  =16.90, S.D. = 4.00), indicating a statistical significance at the 0.05 level; 2) The students’ satisfaction towards using electronic book on speech acts for services was at a high level (= 4.19, S.D. = 0.79). It indicated that using electronic book can effectively improve English speech acts knowledge for services of the students.