Promotional Packaging Design O-CHA Herbal Health Products Mae Sai District, Chiang Rai Province

Abstract

The objectives of this research were: 1. to study the identity and analyze the marketing of herbal health products in Mae Sai District, Chiang Rai Province, including identifying target group needs and local identities suitable for design integration; 2. to design packaging that reflects the unique identity of O-CHA herbal health products; and 3. to evaluate target group satisfaction toward the designed packaging.

The population for this evaluation consisted of customers and tourists interested in O-CHA herbal health products, selected through accidental sampling. The research instruments included an evaluation form divided into two parts: a questionnaire for customers/tourists and an expert opinion survey for graphic design specialists. Data were subsequently collected regarding satisfaction with the packaging design and the development of the O-CHA brand identity. Statistical analysis was performed using mean () and standard deviation (S.D.)

The findings indicated that the satisfaction levels of the 55 participants—comprising 50 consumers or interested tourists, 2 entrepreneurs of O-CHA herbal products, and 3 graphic design experts—were highly positive. The overall satisfaction with the brand logo design was at a high level (=4.28, S.D.=0.65). Furthermore, satisfaction with Packaging Design Option 1 was at a high level (=4.32, S.D.=0.68), and Packaging Design Option 2 also received a high level of satisfaction (=4.37, S.D.=0.68).