The Factors Affecting the Selection to Study at The Higher Vocational Certificate Level in Phrae Vocational College

Abstract

This research article aimed to study the factors affecting the selection to study at the higher vocational certificate level in Phrae Vocational College. The study employed a quantitative research approach. The sample group consisted of 184 first-year students enrolled in the Higher Vocational Certificate program at Phrae Vocational College. The sample was selected using stratified sampling. The research instrument was a questionnaire, and the data were analyzed using descriptive statistics, including percentage, mean, and standard deviation..

The results revealed that the overall the factors affecting the selection to study at the higher vocational certificate level in Phrae Vocational College were at a high level. When considering each aspect, the curriculum and instructional management had the highest mean score, followed by the quality of instructors, educational expenses, the image of the institution, and public relations, respectively. These findings indicate that students place significant importance on the quality of educational management, the expertise of instructors, and the appropriateness of educational expenses. Based on these findings, the college should focus on developing and modernizing its curriculum to meet labor market demands, promoting instructional methods that emphasize practical skills, enhancing instructors’ abilities in utilizing educational technology effectively, implementing financial assistance measures, and conducting diverse and widespread public relations efforts. These actions will help build awareness and a positive image of the institution, which will directly influence students' decisions to pursue further education at the Higher Vocational Certificate level at Phrae Vocational College.