An Evaluation of the Creative Tourism Project: Community-Based Creative Tourism Management Based on Local Identity and Wisdom for Sustainable Local Development
Keywords:
Evaluation, Creative Tourism, Community-Based TourismAbstract
This study aimed to: 1) evaluate the implementation of the Creative Tourism Project: Community-Based Creative Tourism Management Based on Local Identity and Wisdom for Sustainable Local Development; 2) examine the outcomes perceived by the project participants; and 3) examine the participants’ suggestions for developing and improving the project in the future. This study employed a quantitative research approach. The study population consisted of 70 project participants, and data were collected from the entire population using a census approach. The research instrument was a questionnaire, and the data were analyzed using descriptive statistics. The findings revealed that the participants’ overall satisfaction with the project was at a high level (𝑥̄ = 4.35). Satisfaction with the trainers received the highest mean score and was rated at the highest level (𝑥̄ = 4.52), followed by content (𝑥̄ = 4.40), activity organization (𝑥̄ = 4.33), and practical application (𝑥̄ = 4.15), respectively. The overall outcomes perceived by the participants were also rated at a high level (𝑥̄ = 4.36). Among the four dimensions, the conservation and enhancement of local identity and wisdom received the highest mean score (𝑥̄ = 4.47), followed by community capacity development (𝑥̄ = 4.38), sustainable tourism development (𝑥̄ = 4.32), and the creation of economic and social value (𝑥̄ = 4.25), respectively. The findings indicate that the project contributed to strengthening community capacity, promoting the conservation and enhancement of local identity and wisdom, and laying a foundation for sustainable tourism development. However, the practical application of knowledge and the transformation of cultural capital into sustained economic value remain areas requiring further development. Therefore, continued post-training follow-up, the development of tourism products and activities, digital marketing, and the strengthening of partnerships and stakeholder networks should be promoted to enhance project outcomes and generate continuous and sustainable benefits for local communities.
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