Relationship between Academic Achievement and e-Learning Media Exposure in Social Media Platforms: A Case Study of CRC Thai Watsadu’s Undergraduate Scholarship Recipients of the Bilateral Program

Abstract

The purposes of this quantitative study were 1) to investigate learning achievement through electronic learning media (e-learning media) coupled with e-learning exposure through social networks and 2) to study the relationship between learning achievement and e-learning exposure on social media. The sampling population from purposive sampling comprised 80 CRC Thai Watsadu’s undergraduate scholarship recipients of the Bilateral program. The research instrument comprised a questionnaire and the statistical data were analyzed using frequency, average, percentage, standard deviation, and Pearson's correlation coefficient. The results of the study revealed that 1) overall learning success through e-learning media implementation was rated at a high level ( = 4.13). Considering each aspect in descending order, prevailing factors comprised Corporate Support ( = 4.19); Technology ( = 4.14); Users and Learners ( = 4.11); and Teaching Media (x = 4.07); 2) the e-learning media exposure in social online networks was ranked overall at a high level (= 4.11). Considering each feature in descending order, influential factors involved Cognitive Components ( = 4.24); Personal Emotions ( = 4.11) and Positive Behavior ( = 3.98). The correlation coefficient analysis displayed a significant positive association between learning success through e-learning media along with learning achievement using social networks as learning delivery platforms (p < 0.05).