The Potential Management Model Development of Entrepreneurs for Success in Beauty Health Business

Abstract

The research aimed to investigate key components of management potential model and create a guideline for improving entrepreneurs’ management potential for success in beauty health business. Conduct research using the Delphi technique by 21 experts and focus group discussion by 15 experts. The research tools included interviews, questionnaires, and evaluation forms and manuals. Data analysis used content analysis using statistics, mean, median, model, and interquartile range. The research’s results found that the key components of entrepreneurs’ management potential consisted of four dimensions, 10 main components, and 25 sub-components. The first dimension was business administration including: 1.1 business operations: business competition, risk management, and system management, 1.2) financial: capital management and budget allocation, and 1.3) business ethics: professional ethics and good governance. The second dimension was human resource management including: 2.1) personnel management: recruitment, manpower selection, and potential development and 2.2) motivation: work balance and working atmosphere. The third dimension was marketing management including: 3.1) medical services: medical expertise, technology, and medical safety standards and 3.2) promotion: marketing channels, advertising, products and services, and laws. The fourth dimension was customer relations management. including: 4.1) communication with customers: interactions and assessing customer needs, 4.2) human relations: information and consulting, and 4.3) service ethics: faithfulness and service standards. The model and guideline have been approved by 5 experts with a consensus on the appropriateness in application at the high level.