Business Development Approach for Mee Korat Business Entrepreneurs in Pak Thong Chai, Nakhon Ratchasima Province

Abstract

The objectives of this research were to: 1) investigate the situations of the business, 2) explore the problems of the business, 3) compare the problems levels to the situation of business, and 4) study the suggestions for the development of Mee Korat business. The participants were Mee Korat business entrepreneurs in Pak Thong Chai District using using questionnaires for data collection. The statistics used for data analysis comprised frequency, percentage, mean, standard deviation, one-way ANOVA, and content analysis for suggested data. The results indicated that 1) The most situations of the business were: founding of business for 11-15 years, having approximately 11-30 employees, using online channels for marketing, producing volume not more than 10,000 packs per month, and sales revenue not over 100,000 baht per month. 2) The problems encountered the business were at a very high level, arranged from high to low as follows: raw materials, sales, finance, employees, and management. 3) In comparison, the study showed that the differences in business situations in founding of business and number of employees had no differences to the business problem levels, except in marketing channels, production volume, and monthly sales revenue that showed the differences of the problem levels, at the significant level of 0.05. 4) The suggestions for the development of the business stated that the entrepreneurs should do as follows: 1. Improve the product life cycle and a variety of favors. 2. Seek more marketing channels for distribution. 3. Look for low–rate interest loans to enhance business competition. 4. Rearrange alternative recruitment among members to increase productivity. 5. Provide an opportunity to younger generations with wide visions to manage the business to gain constantly growth and strengthen the competition.