Factors Affecting Employee Organizational Commitment: A Case Study of LH Mall & Hotel Company Limited and Subsidiaries (Hotel Segmentation)

Abstract

This study aims to examine organizational commitment levels and to explore factors affecting organizational commitment among employees of LH Mall & Hotel Co., Ltd. and its subsidiaries in the hotel business section. The sample group consisted of 234 staff members. A questionnaire was the main instrument for gathering information from respondents. This study results demonstrated the high levels of overall organizational commitment among respondents. The aspects earning the maximum ratings encompassed the need for employees' engagement, personal presence and loyalty to the organization respectively. According to multiple regression analysis and forecasting results, major factors influencing employees' organizational commitment were revealed as follows: work characteristics, professional knowledge and expertise, various job types and challenges, opportunities to interact with others along with career prospects (p < 0.05). As regards work experience, self-perceived competence within the company accompanied by organizational reliability and dependability exhibited significant positive effects on overall organizational commitment among the employees (p < 0.05).