Entrepreneurial Leadership to Create Business Success in The Digital Age

Authors

  • Suang-I Anunthawichak Faculty of Business Administration and Service Industry, King Mongkut's University of Technology North Bangkok, Prachinburi Province, Prachinburi, Thailand.
  • Samakkee Kitcharoen Joseph Upatham School. Foreign Language Department Sampran, Nakorn Pathom, Thailand.

Keywords:

Leader, Leadership, Entrepreneur, Business, Digital Age

Abstract

An academic article on Entrepreneurial Leadership for Business Success in the Digital Age is a systematic study of the characteristics and roles of entrepreneurs as leaders in order to explain the factors affecting the enhancement on becoming an entrepreneurial leader, the essential characteristics and organizational effectiveness of the leaders in the organization. The study explained that the factors that affecting and strengthening the entrepreneurial leadership consist of 4 factors: 1)Strategy, 2) Communication, 3) Personality, and 4) Inspiration. The essential characteristics of entrepreneurial leaders include 6 leadership characteristics: 1) Visionary thinking, 2) Risk-taking, 3) Passion and drive, 4) Adaptability, 5) Empowerment and 6) Customer-centric approach. The description of the organizational effectiveness are in 3 areas: 1) Developing organizational culture, 2) Attracting talent people, and 3) Organizational flexibility and agility.

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Published

2024-02-01

How to Cite

Anunthawichak, S.-I., & Kitcharoen, S. (2024). Entrepreneurial Leadership to Create Business Success in The Digital Age. Journal of Business and Industrial Development, 3(3), 95–112. retrieved from https://so15.tci-thaijo.org/index.php/Journalbid/article/view/467