Service Innovation Affects the Decision of Users in The Central Region to Use the Electric Vehicle Charging Service Through The Pea Volta Application
Keywords:
Service Innovation, PEA Volta Application, Electric Vehicle Charging Service, Central RegionAbstract
Currently, electric vehicles play an important role in driving society towards the use of clean energy and reducing pollution emissions to society. The development of convenience systems in the form of digital technology is the PEA Volta application. The purposes of this research were as follows. Study the level of opinions regarding service innovation and the decision – making of users in the central region to use the electric vehicle charging service through the PEA Volta application. Study of service innovation that affects the decision – making of users in the central region to use the electric vehicle charging service through the PEA Volta application. The study was a quantitative research that collected data using questionnaires from 384 respondents as a sample. Data analysis using descriptive statistics, including percentages, frequencies, means, and standard deviations. In addition, multiple regression analysis using the Enter method. The study found that the majority of respondents are male, aged between 20 and 30 years, with an education level below a bachelor’s degree, and primarily students. Overall, the level of opinion regarding service innovation of users in the central region to use the electric vehicle charging service was at the highest level for all issues. Moreover, the study found that process, technology, and environment influenced the decision to use the PEA Volta application at a statistical significance level of 0.01. However, information technology did not affect the decision to use the PEA Volta application. The study results can be used as a guideline for the Provincial Electricity Authority (PEA) to enhance service innovation, encouraging users to adopt the PEA Volta application.
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