Big Data and Business Operations in the Digital Age

Authors

  • Phatthira Kaewkerd Faculty of Business Administration, Rajamangala University of Technology Krungthep, Bangkok, Thailand
  • Pramoch Thammakorn Department of Industrial Business and Human Resource Development, Faculty of Business and Industrial Development, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand

Keywords:

Big Data, Business Operations, Digital Age

Abstract

Currently, the world has continuously developed a technology for communication systems. Modern information technology and digital technologies are used not in communication but also in collecting and managing the data information which enable the system to accumulate the large amount of data information in various forms into the system. The rapid flow of information data from a variety of sources can be managed and collected in the form of Big Data which enable organizations to benefit from using the data information in prediction of the future trend more accurately as well as to support decision making in improving efficiency of performance. The development of Big Data revolutionizes the way of selecting the right people and the right job by using information from Big Data of many sources, such as social media data, demographic data, government data, online testing data including information of current employee data to analyze to find people who are suitable for the job and are likely to stay with the organization in the long term. This way seems to be more accurate than screening people based on their resumes and relying solely on job interviewers' intuition to select quality personnel. Successful use of large data warehouses for decision-making in all areas of business by linking a variety of information from both online and internal data together is the most indicative of the future business success trend.

References

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Published

2023-10-04

How to Cite

Kaewkerd, P., & Thammakorn, P. (2023). Big Data and Business Operations in the Digital Age. Journal of Business and Industrial Development, 3(1), 92–99. retrieved from https://so15.tci-thaijo.org/index.php/Journalbid/article/view/163

Issue

Section

Academic Article