Business Successors' Training and Identity Development: A Case Study of Amarin Book Center Company Limited

Abstract

This reserch aims to study the training and identity development of the budding successors of a print media distribution business, i.e. Amarin Book Center Co., Ltd. The study sample was 267 company employees. A questionnaire served as a tool for data collection. The results revealed employees’ attitude towards training development, which consisted of these essential aspects in a descending order: 1) Training: format and method of training. (PNI = 0.20) 2) Instructors: qualifications, mastery of knowledge, expertise and content-specific skills, and the ability to create a productive learning environment (PNI =0.17). In respect of attitudes towards successors’ identity development, the prioritization framework featured these personality dimensions: 1) Affability: having a positive personality and attitude with staunch determination to achieve goals (PNI = 0.18); 2) Successful goals: a commitment to exert effort toward task accomplishment (PNI = 0.18); 3) Responsiveness: enthusiasm for assigned duties and responsibilities (PNI = 0.17); and 4) Thirst for knowledge: regular participation in employee training programs and activities of the organization. (PNI = 0.17).