Evaluating Social Return on Investment (SROI) through Community Tourism: Enhancing the Feasibility of Addressing Household Poverty

Abstract

Purpose: To evaluate the Social Return on Investment (SROI) through each activity related to community tourism, using the Koh Mak Subdistrict in Pak Phayun District, Phatthalung Province as a model area. The study results will provide essential information for the community to develop tourism and will be crucial for policy formulation and management of community-based tourism to ensure sustainability, based on the community's existing resources. 

Methodology: The sample population consists of 30 participants from the Koh Mak community tourism group, 10 from the Phatthalung community tourism network, 10 from the fishing group, 30 women, and 100 vulnerable individuals. The sampling was conducted using a purposive sampling method combined with snowball sampling. Data collection involved interviews and the use of Microsoft Excel for basic financial and accounting tasks to conduct the Social Return on Investment (SROI) assessment.

Findings: The social impact of the project was measured using an ex-post evaluation after the project's completion. The project generated a net present value (NPV) of benefits to society amounting to 1,979,260.94 Baht, with the project cost being 1,000,000 Baht. The net present value (NPV) of the benefits is 979,260.94 Baht. The Social Return on Investment (SROI) is calculated at 1.98 times, and the Internal Rate of Return (IRR) is 67.27%.

Applications of this study: The implementation of the project, which focuses on effective management, efficient use of resources, and creating opportunities for sustainable community development, is a key factor in ensuring the project's success and having a tangible positive impact on the quality of life for the poor in the area.