Awareness of Information Regarding the Anthrax Outbreak in Beef Cattle: a Case Study of Beef Cattle Farmers in Tha Li District, Loei Province

Abstract

Purpose: This research aims to 1) study the context and general characteristics of beef cattle farmers in Tha Li District, Loei Province, and 2) study the level of awareness of information regarding the anthrax outbreak in beef cattle among beef cattle farmers in Loei Province.

Methodology: This research is a quantitative study. The sample group consisted of 91 cattle farmers in Tha Li District, Loei Province, selected using purposive sampling. The primary data collection instrument was a questionnaire. Data analysis was conducted using descriptive statistics, including frequency, percentage, mean, and Standard Deviation.

Findings: The results revealed that the majority of respondents were male, with an average age of 51 years and above, and predominantly practiced semi-commercial beef cattle farming. Overall, the level of information perception regarding anthrax disease was at a moderate level (Mean = 3.20). In contrast, the level of disease prevention behavior was high (Mean = 3.64), as was the level of communication and participation (Mean = 4.15). Community networks were identified as the most trusted and influential channels through which farmers received information.

Applications of this study: The findings highlight a critical gap in risk communication that requires urgent attention. Relevant agencies should therefore enhance proactive communication strategies by emphasizing participatory communication through community networks and reinforcing content areas where farmers demonstrate limited understanding, particularly concerning carcass management and environmental spore control.