Published: 2025-05-08

Full Issue

Full paper

Book review

Strategic Management

Supakit Setraksa

1-3

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Research Article

Vehicle Routing by Using a Savings Algorithm, A Case Study of ABC Construction Material Store

Thitima Waipha, Radasa Netsangsee

4-18

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The Factors Affecting the Intention to Revisit Mor Lam Concert Among LGBTQ Tourists in Khonkaen Province

Rakkhaniwan Nahuakhon, Pantharee Kutan, Suthiphong Wongsomsri , Apiwat Patmanee , Kittanathat Suphan

19-36

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The Factors Affecting Brand Awareness of Mr. D.I.Y in Thailand

Kunwadee Bunchuay

37-51

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The Decision to Purchase Women's Fashion Clothing Through the TikTok Application: A Case Study of Women Aged 18-25 Years

Nonlapan Wongthaweesap

52-68

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The The Impact of Social Media Influencers on Gen Z's Online Fast-Fashion Purchasing Decisions in Ho Chi Minh City, Vietnam

TRÌNH NGUYỄN, Subchat Untachai, Sawitri Boonmee

69-86

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