Feasibility study on Business for SAIJAI Nursing Home

Abstract

The current trend of the aging society in Thailand is entering a full aging society (Aging Society), according to information from the Foundation for the Elderly Research and Development Institute and the Institute for Population and Society. Mahidol University found that in 2022 Thailand has a population as evidenced by the Ministry of Interior's civil registration of 66 million people, of which there are 13 million elderly people aged 60 years and over, or 19 percent of the total population in the next 20 years. The Thai population will decrease from 66 million to only 60 million, but the elderly population (60 years and over) will increase from 13 million to 19 million. From the above information, it can be seen that industries related to the elderly have a tendency to continuous growth The creator sees an opportunity from the above situation. Therefore, he took the initiative to create a care center for the elderly. To support the care of the increasing number of elderly people By studying the feasibility of the elderly care center business called Payangjai Nursing Home. in Nakhon Sawan Province Through the concept of being like a second home for the elderly with services that are like family members Build trust with relatives With a place that is airy, safe, not crowded, there is a garden zone for the elderly to walk around.

For marketing, the focus will be on brand image. To build confidence in using the services of elderly customers Through both offline and online channels The main target customer group of Jai Jai Nursing Home will be a group of customers called the elderly group who are over 65 years old and have a social class at the level. Upper middle class (Upper middle class) because it matches the image of the Giangjai Nursing Home brand.

Operational strategy The business has quality control of raw materials for cooking. Including the quality of service provided by employees always To maintain the set working standards The business has set the rate of return to be equal to or higher than the average return in this type of industry. In order to attract talented people to work. From the analysis of financial strategies The business has estimated income and expenses in the Base Case scenario using a total investment of 6,000,000 baht from evaluating the investment plan over the next 5 years, finding that the rate of return (IRR) is equal to 50.64 percent and has The payback period is 2 years and 9 months, which is considered worth the investment. In terms of risk The creator has made a contingency plan in case reality doesn't go as planned. To reduce the impact of any negative results that may occur.