Management Approach for Large Scale Farming Wangnamlad Sub-district, phaisali District Nakhon Sawan Province

Abstract

This study aims to 1) study the general context and management of community enterprises in large rice fields, 2) study the problems and obstacles in managing community enterprises in large rice fields, and 3) propose management guidelines for community enterprises in large rice fields in Wang Nam Lad Subdistrict, Phitsanulok District, Nakhon Sawan Province. The research employs qualitative research methods. The main informants in this study include group leaders and committee members of the community enterprise in large rice fields, as well as agricultural scholars, totaling 15 people. The selection method was purposive sampling. Data collection methods included document research, non-participatory observation, semi-structured interviews, and discussions, which were analyzed using inductive content analysis.

          Research Findings 1.The spatial context of community enterprises in large rice fields can cultivate and produce quality jasmine rice. The management is as follows: 1) In terms of group management, the group has divided responsibilities, created plans for the use of agricultural machinery, and established rules and regulations. 2) In terms of production, the group has production plans that help reduce costs, focusing on safe rice production. 3) In terms of finance, the group has an annual budget, plans, and controls expenditures, receiving funding support from both the government and private sectors. 4) In terms of marketing, the group has marketing plans, surveys customer demand, and expands market access through various channels. 5) In terms of labor, there are both cooperative individuals and those who adhere to traditional methods, with some open to innovations, technology, and agricultural knowledge transmitted by scholars, and comply with group regulations. 6) In terms of cooperation, the group has continuous coordination with the government and other sectors, including the establishment of community enterprise networks to expand production capacity and various opportunities. 2.Problems and obstacles in managing community enterprises in large rice fields include a lack of cooperation and differing opinions, inconsistent quality of raw materials, high production costs, lack of expertise in technology, lack of working capital and marketing channels, high competition, especially in rice products, lack of incentives for the younger generation to participate, inadequate welfare systems, and internal relationship issues within the group, affecting operational efficiency. 3.Management guidelines for community enterprises in large rice fields include developing products and creating standards, linking production and sales through a program system, establishing distribution centers at the district and provincial levels, creating online markets, improving sales locations to have unique characteristics, systematically managing knowledge, promoting teamwork skills, fostering member participation, and collaborating with government and private sector-supported projects.