Developing a competitive strategy for in alternative energy power company: A case study of Taizhou Sanxin co., ltd.

บทคัดย่อ

     This article aimed to study the market competition environment of Taizhou Sanxin Company. 2: Formulate the sustainable competitive advantage strategy of Taizhou Sanxin Company to attract more investors and expand the scale of production and operation. 3: Through the sustainable competition strategy, the state grid power project bidding project wins and obtains profit. Quantitative methods were used in this study. For the goal to be achieved, namely obtaining a sustainable competitive advantage strategy, this study used two data sources, namely primary and secondary data. The main data were obtained through questionnaires and staff interviews. Secondary data include previous successful cases of Taizhou Sanxin Company and State Grid Corporation, including data charts of the company's successful cases, such as the use of new energy power in different years. To make a comprehensive analysis of Taizhou Sanxin Company and State Grid Corporation, we will also conduct extensive literature research and in-depth interviews with experts to investigate the external and internal environment of Chinese energy market sales. After determining the key factors affecting the company's investment and development, the SOWT analysis method is used to evaluate its advantages, disadvantages, opportunities, and threats, respectively. To get specific and accurate data. At the same time, 30 investors completed the feedback questionnaire.