Investigating incentive polices to promote the development of restaurant in Shuanglin
คำสำคัญ:
motivation guidelines tourist promoting restaurant development through a through a marketing mixบทคัดย่อ
This research is aimed at research objectives. 1: To study information about the personal factors of tourists in Shuanglin. 2: To study the food consumption behavior of tourists in Shuanglin. 3. To study the level of satisfaction of tourists with the factors of the marketing mix of tourist services in Shuanglin. 4. To study the analysis of restaurant development. among tourists in Shuanglin. This research is a combination of qualitative and quantitative research (mixed methods). Research tools include questionnaires and interviews. The sample group was Chinese tourists who came to travel. and used the services of the restaurant in Shuanglin for 400 people, with an error level of 0.05 that came from random sampling. Then take the data collected from the questionnaire and analyze it using descriptive statistics consisting of percentage, mean, standard deviation, and content analysis. Then use the data collected from the documents, literature, and interview form. The research results found that: 1. The majority of tourists are female, aged between 20 and 29 years, single, and have an average monthly income. 10,001–15,000 customers who come to use the service come back to receive the service repeatedly. 2. Most tourists choose to eat at restaurants for the reason that the food is hygienic and there are promotions during important festivals. 3. Satisfaction of tourists in Shuanglin regarding product-service marketing mix factors, namely service formats. Using fresh, clean ingredients 4. The development of tourist restaurants in Shuanglin has a good trend for domestic and foreign tourists with high purchasing power. and quality tourists.
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