Ethics and Media Morality in Thai Society for News Reporting in Digital Age Case Study: Strafing in Nong Bua Lam Phu, Case of Nong Chompoo, and Case of Ms. Tangmo, Challenge That Needs to Be Resolved
Keywords:
Ethics, Media Morality, Digital Age, Media in Society, NewsAbstract
Communication technology is applied in current news and information in the digital age. The news report is also considered a critical tool to bring understanding, build relationships, and connect people in society. Mass media channels include social media platforms: Facebook and Twitter. Although these platforms are high-speed for news reporting, they need more discretion. The problems found are mainly related to mass media laws and morality, especially the reporting of popular and influenced news in society to the receivers. The imprudent news report possibly has a positive and negative impact. The behavior of news reporting tends to emphasize benefits and popularity more than maintaining convention and accuracy, which are the legal and ethical standard frameworks. It also causes a breach of duty and affects the receivers. Particularly in the age of digital media, news publicizing is preferred to report tragic content by live broadcasting through social media, causing a social problem. Furthermore, ethics and media morality in the digital age will influence the image of mass media, so they are essential to news reporting via live social media. Despite its better quickness in communicating to the audience, news reports via social media must be screened before their release. The news reporter must adhere to the professional ethics of mass media, morality, and social responsibility
References
Business Prachachat. (2022). Remedies for deceased heirs Nong Bua Lam Phu shooting incident the government opened a donation account. Retrieved 2022, November 17, from https://www.prachachat.net/csr-hr/news-1075033.
Diawkee, T. (2016). Morality and ethics of media for presenting news in digital era. Journal of Communication and Management NIDA, 2(2), 125-143.
Ejan news. (2021). The truth is near. Who is the culprit that caused Nong Chompoo to die: the case of Nong Chompoo?. Retrieved November 17, 2022, from https://www.ejan.co/news/
ff6f23e31ac3.
Faculty of Communication Arts Chulalongkorn University. (2022). Research report for evaluating program content quality in broadcasting and television services. Bangkok: Office of the Broadcasting Commission National Television and Telecommunications Commission.
Fitzgerald, M. (1995, October 28). The debate continues. Editor & Publisher, 11–12.
Hiranrak, D. (2015). Media Ethics. Bangkok: Charasonthawong Printing Co., Ltd.
Kleechaya, P. (2018). The need on contents for online digital literacy lessons of Thai secondary school students. (Research Report). Bangkok: Faculty of Communication Arts Chulalongkorn University.
Lasswell, H.D. (1948). The structure and function of communication in society. New York: Harper and Row.
Leelayout, P., & Otsu, B. (2017). Ethics and Code of Ethics of Journalism in The Era Digital Media. Journal of Graduate Studies, 13(2), 176-189.
Muangsuk, N. (2020). The case of Nong Chompoo and the misery caused by the media. Retrieved 2022, October 21, from https://www.tcijthai.com/news/2020/7/article/10675.
New TV. (2020). Another famous channel reporter "Khai Kok" Knot to make news "Nong Chompoo". Retrieved 2022, November 17, from https://www.newtv.co.th/news/64459.
Online manager. (2022). Collection of pictures on the front page of the newspaper. Records of the Nong Bua Lam Phu shooting incident. Retrieved 2022, November 17, from https://mgronline.com/onlinesection/detail/9650000096256.
Online News 7HD. (2022). Climb the fence to report the news of the Nong Bua Lam Phu shooting incident. “Dr. Warat” urged CNN to apologize to Thai people. Retrieved 2022, October 20, from https://news.ch7.com/detail/599128.
Paritchat, S. (2022). Watermelon news drama - media km. Can it help? (1). Retrieved 2022, October 21, from https://www.matichon.co.th/columnists/news_3249614.
Pattananukit, N. (2018). Mass media and ethics and code of conduct in the age of social media (social media). Retrieved 2023, March 9, from https://www.presscouncil.or.th/
ethics/4280
Pewnil, T. (2022). Digital Etiquette: Online Communication Rules for Thai Digital Citizens Awareness. Bangkok: Department of Sociology and Anthropology, Faculty of Humanities, Ramkhamhaeng University.
Phra Saroj Dhtrabhaddo (Nimniam). (2018). The Use of Digital Media for Moral Instruction for Students in Secondary Schools in Mueang District, Samutprakarn Province. (Thesis for Master of Buddhist Studies). Mahachulalongkornrajavidyalaya University.
PPTVHD36. (2022). Summary of 10 facts in the case of "Watermelon" before submitting a lawsuit. Retrieved 2022, November 17, from https://www.pptvhd36.com/news/อาชญากรรม/170861.
Southern News Center. (2022). 18 Lessons in Thai Society...What do you see from the loss of "watermelon". Retrieved 2022, October 21, from https://www.isranews.org/article/south-news/south-slide/107234-tangmonida.html.
Surasonthi, K. (2014). Basic knowledge of communication. Bangkok: Chamchuri Products Co., Ltd.
The Sky. (2022). A case study of Thai media from the Nong Bua Lam Phu shooting incident. Retrieved 2022, October 20, from https://www.rainmaker.in.th/case-study-thai-media-from-children-gun-knife-attack/.
Thitsri, K. (2021). If the media does not turn the news into a drama Society does not need to consume distorted news.
Retrieved 2022, October 21, from https://waymagazine.org/interview-uajit-virojtrairatt/.
TNN online. (2022). Progress on the "Watermelon" case reveals that the second autopsy has concluded. Retrieved November 17, 2022, from https://www.tnnthailand.com/news/
trueinside/109471/.
Uzuegbunam, C.E. (2015). The Social Responsibility Theory of the Press: A Contemporary Review.A postgraduate Seminar paper presented to the Department of Mass Communication, Faculty of Social Sciences, Nnamdi Azikiwe University Nigeria.
Workpoint TODAY. (2020). Academics call for society to boycott the media to present the news of Nong Chompoo. Point out the victim to serve the rating. Retrieved 2022, October 21, from https://workpointtoday.com/chompoo/.
Wright, P. (1974). The harassed decision maker: Time pressures, distractions, and the use of evidence. Journal of Applied Psychology, 59(5), 555–561.
Yaipairoj, N. (2020). Digital Marketing: Concept & Case Study. (7th edition). Nonthaburi: IDC Premier.
Yodkhirim, S. (2017). Philosopher’s Conception of Ethics, Morals and Virtues. Journal of Philosophical Vision, 2(2), 37-53.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Graduate Studies Nakhon Si Thammarat Rajabhat Univeristy
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
