Guidelines for Adding Value to Tai Lue Woven Fabric Products from Ban Sri Don Chai based on the Concept of a Creative Economy.

Abstract

          This research aims to study the methods for adding value to Tai Lue woven products from Ban Sri Don Chai based on the concept of the creative economy and to analyze the costs and returns of cotton-silk blended fabric products, including project investment analysis and evaluation. Data was collected through interviews and group discussions with 39 purposively selected stakeholders. Quantitative data was analyzed using descriptive statistics, and qualitative data was analyzed using content analysis.

        The research results indicate that the weaving group uses several strategies to add value to their products: 1) Proactive strategy, where new and modern designs are created to meet market demands, with the group collaboratively designing a unique pattern for the community called "Dok Kaew" pattern; 2) Defensive strategy, where costs are reduced by simplifying patterns while maintaining their value and quality; 3) Corrective strategy, which includes training on cost and return calculations and pricing; and 4) Reactive strategy, which involves training on design and transferring knowledge by recording patterns using computer software to facilitate design and transmission to future generations. The cost and return analysis revealed that the cost of a cotton-silk blend skirt is 5,061.18 baht/piece, with a profit of 2,838.82 baht/piece, while the cost of a cotton-silk blend shawl is 3,278.89 baht/piece, with a profit of 1,221.11 baht /piece. The project evaluation found that this project is worth investing in.