Confirmatory Factor Analysis in Factors Affecting Loyalty of Undergraduate Students of Regular Programs, Rajabhat Maha Sarakham University
Article Sidebar
Main Article Content
Abstract
Research subject Confirmatory Factor Analysis in Factors Affecting Loyalty of Undergraduate Students of Regular Programs, Rajabhat Maha Sarakham University, the objective was to test factors that pass on loyalty to institution of students of Rajabhat Maha Sarakham University, a sample group of university students Rajabhat Maha Sarakham consisted of 425 people, using a simple random sampling method. The statistics used in the data analysis were descriptive statistics including average percentage and using confirmatory factor analysis, analyzing the coherence of the model with the empirical data, the results revealed that model of latent variables of student satisfaction, service quality and university image consistent with empirical data with a total of 28 observable variables.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
The contents in Business Administration and Economics Review can be used for publication. But do not modify, modify or use it for trade and profit.
References
Adisairattanakun. N, Ritkaew. S. (2017). Customer Loyalty to FTTx Products & Services Provided by TOT Public Company Limited in Suratthani. WMS Journal of Management Walailak University. Vol.6 No.3 (Sep – Dec 2017): 72-82. (in Thai)
Byrne, B. M. (1994). Structural Equation Modelling with EQS and EQS/Windows: Basic Concepts, Applications, and Programming. California: Sage Publications.
Charoenpanit. T. (2017). Factors Influencing Band Loyalty Institutions: A Stusy of Prince of Songkla University Hat Yai Campus. Songkla. Master Degree of Business Administration in Marketing. Prince of Songkla University. Retrieved from https://kb.psu.ac.th/psukb/handle/ 2016/12512?mode=full. (in Thai)
Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). Upper Saddle River, NJ: Prentice Hall.
Hair, JF, Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis , vol. 6. Upper Saddle River, NJ: Pearson Prentice Hall.
Kanraweekulthana. N, Kongmalai. O. (2017). Operational Risks of Loyalty to the University of the Students: in the Context of Science and Technology Education. The context of educational management in science and Technology. Journal of Education, Vol. 43, No. 1 (January - March 2015), 19-36. Retrieved from https://so02.tci-thaijo.org/ index.php/ EDUCU/article/view/32652. (in Thai)
Kline, R. B. (1998). Principles and practice of structural equation modeling. NY: Guilford Press.
Laomalo. W. (2019). Factors Affecting Students' Decision to Study Undergraduate Studies Khon Kaen University Academic Year 2019 through the selection process with the TCAS system. Office of Academic Administration and Development. Khon Kaen University. Retrieved from https://registrar.kku.ac.th/policy/download/research/research62_7.pdf. (in Thai)
Namthip. S, Kongmalai. O, Kanraweekulthana. N. (2014). Satisfaction and loyalty of student: Perspective on Higher Education. Veridian E-Journal. Year 7, Issue 3, September – December 2014. 888-900. (in Thai)
Office of the National Higher Education Commission. (2007). 15-Year Long-Term Educational Plan Framework, Issue 2 (2008-2022). Retrieved from http://www.sci.ubu.ac.th/assets/upload/files/HEPlan-Final.pdf. (in Thai)
Rajabhat Mahasarakham University. (2018). Risk Mamagement Plan Rajabhat Mahasarakham University Fiscal year 2018. Mahasarakham. Thailand. (in Thai)
Rajabhat Mahasarakham University . (2020). 1 September 2020. https://regis.rmu.ac.th
Rajabhat Mahasarakham University. (2021). Risk Mamagement Plan Rajabhat Mahasarakham University Fiscal year 2021. Mahasarakham. Thailand. (in Thai)
Saengchan. K. (2006). Factors Affecting Decision to Study in Public Administration Program Master's Degree College of Public Administration Burapha University. Chonburi : Graduate School, Burapha University. Retrieved from https://doi.nrct.go.th/ListDoi/ listDetail?Resolve. DOI=10.14457/BUU.res.2006.45. (in Thai).
Saikham1. R, Padgate. W. (2017). Factors Affecting Decision-Making to Further Study at Higher Education Level of High School Students in the Lower Northern Region of Thailand. Naresuan Research No. 13: Research and Innovation Driving Economics and Society. 1348-1358. Retrieved from https://registrar.kku.ac.th/policy/download/research/research62_7.pdf. (in Thai)
Samrit. W. (2017). Factors that Influenced The Decision Making of Public High School Students in Bangkok to Study in Bachelor’s Degree, International Program. Journal of Humanities and Social Sciences Rajapruek University. Year 2 No. 3 (October 2016 – January 2017). (in Thai)
Schumacker, R. E., & Lomax, R. G. (2004). A beginner's guide to structural equation modeling, Second edition. Mahwah, NJ: Lawrence Erlbaum Associates.
Schumacker, R. E., & Lomax, R. G. (2010). A beginner’s guide to structural equation modeling (3rd eds.). New Jersey: Lawrence Erlbaum Associates.
Songsraboon. R. (2021). The Structural Equation Model of Factors Influencing Behavioral Loyalty of Private University Students in Thailand. Journal of Educational Measurement, Mahasarakham University. No. 27 Issue No. 1: January - June 2021. 220-231. (in Thai)
Sudsanguan. K. (2017). The Research on Decision Factors for Further Education in Higher Education of Senior Secondary students in Demonstration School of Silpakorn University. Veridian E-Journal, Silpakorn University. Retrieved from https://he02.tci-thaijo.org/index.php/Veridian-E-Journal/article/view/85435. (in Thai)
Sue Ling Lai , Hiep-Hung Pham , Hong-Kong To Nguyen, The-Cuong Nguyen and Anh-Vinh Le. (2019). Toward Sustainable Overseas Mobility of Vietnamese Students: Understanding Determinants of Attitudinal and Behavioral Loyalty in Students of Higher Education. Sustainability 2019, 11(2), 383; https://doi.org/10.3390/su11020383
Suwanwong. N. (2017). Factors affecting the decision to choose to study for a bachelor's degree in Rajamangala University of Technology Isan Nakhon Ratchasima (quota system). Rajamangala University of Technology. (in Thai)
Trakulkasemsuk. P, Sinjindawong. S, Manisri. C. (2017). Factors Driving Loyalty toward Thai private higher education institutions: Offerings from Administrators to Stakeholders' Responses. Veridian E-Journal,Silpakorn University (Humanities, Social Sciences and arts). No.10, Issue 2, May – August 2017. 1755-1770 Retrieved from https://so02.tci-thaijo.org/index.php/apheitvu/article/view/126834. (in Thai)
Wattana. N, Tantong. P. (2018). Tourist’s Loyalty in Social Commerce Context. Veridian E-Journal,Silpakorn University (Humanities, Social Sciences and arts) No. 11, Issue 2, May - August 2018, 632-650. Retrieved from https://he02.tci-thaijo.org/index.php/Veridian-E-Journal/article/view/140333. (in Thai)