Social Media Behavior on Information Perception in Product & Service Buying Decision

Abstract

Currently, customers’ behavior in daily life plays a significant role for product and service providers. especially the one’s behavior that is influenced by fascinating information. Contemporary marketing information channels have been expanded worldwide, as we call them "social media marketing platforms” which create comprehension, attitude, and preference for all kinds of products and services. A decision made by customers to buy products and services. Therefore, the purpose of this paper is to explain how social media can influence consumers' purchasing decisions. in terms of social media platforms and prime time for social media spending the most. This article studies theories and conclusions from literature reviews. It consists of specific studies of graduated female social media users between 18 and 23 years old. Instagram recently had the most users who spent the most time on it. Other social media platforms that spend time after Instagram, such as TikTok, Twitter, and Facebook, and vice versa. Prime time on social media platforms is 9 p.m. to 12 p.m. (the most), 6 p.m. to 9 p.m., 3 p.m. to 6 p.m., 10 a.m. to 1 p.m., and 6 In terms of the reason for spending time on social media platforms, the most contents are entertaining, create information, and fascinate consumers to decide to purchase products and services. Besides the mention above, it can be seen if businesses or entrepreneurs implement the information from social media platforms in order to influence consumers’ behavior and awareness, it will focus on target groups, best advertising strategies, and reasons why users spend time on social media platforms. All required information will lead to the generation of an effective marketing strategy.