STUDY OF FACTORS AFFECTING THE EXPORT CAPABILITY OF THE PROCESSED FOOD EXPORTER BY USING DELPHI TECHNIQUE
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Abstract
The objective of this research was to study factors that affect the export capability of the processed food exporters by using Delphi technique. Data were collected from a sample group of 17 people who work as processed food exporters, representatives of government agencies that related to export activities and policy, lecturers who have expertise in import and export courses, and customs officers. Purposive sampling was used as sampling technique in this research. Data were collected in 2 rounds. For the first round, in-depth interview was used to collected data, content analysis and word grouping were then used as the tools to analyze data from the in-depth interview. Questionnaire was used to collect data in the second round, mean value and inter quartile range were used as the tools to analyze the data from the questionnaire. The research results have shown the factors that affect the export capability of processed food exporters are 1) the characteristics of exporters, 2) policy and government support, 3) logistics activities, and 4) market and economy. Factors that related to the duration of business operations, supporting capital in exporting products, customs clearance activities, and reducing tariff for importing products into foreign markets were the sub-factors with the highest level of importance among the main factors in each area. Therefore, if processed food exporter focuses on these 4 factors, it will improve the export capacity of their business.
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