Effect of Good Reputation, High Profit and Social Welfare of Corporate Social Responsibility on Small and Medium-Sized Enterprises in Juba, South Sudan

Ayii Peter Alier; Degnet Wondu   Yaregal

Authors

Ayii Peter Alier -
Degnet Wondu Yaregal Faculty of Business and Economics, Queens' College, Ethiopia

Keywords:

Corporate Social Responsibility, Productivity, high profits, social welfare, good reputation and Small and Medium-sized Enterprises (SMEs)

Abstract

The manuscript provides a comprehensive analysis of the impact of corporate social responsibility (CSR) on small and medium-sized enterprises (SMEs) in Juba, South Sudan. It presents a detailed investigation of how CSR contributions enhance SMEs' productivity through high profits, a positive reputation, and social welfare. The total population of the study was 3880 and sample size was 350. The sampling method used was purposive sampling while using self-administered questionnaire for collecting data, Likert scale was used for measurement from 1 = strongly disagree to 5 = strongly agree, finally, thus, both qualitative and quantitative methods were equally used in this study. The primary analytical tools used, includes correlation analysis, frequency, percent, and descriptive analysis, were appropriate for the study's test variables. The study concludes that SMEs brand image should be improved so as to realized improved profits, company’s reputation as well as in giving back to the community because of much improved productivity with SMEs, with this narrative, corporate social responsibility could easily become a success with SMEs in Juba, South Sudan. The manuscript is well-written, informative, and provides valuable insights into the benefits of corporate social responsibility for small and medium-sized enterprises.

References

Aggerholm, H. K., & Trapp, N. L. (2014). Three tiers of CSR: An instructive means of understanding and guiding contemporary company approaches to CSR? Business Ethics: A European Review, 23(3), 235–247.

Arevalo, J. A., & Aravind, D. (2017). Strategic outcomes in voluntary CSR: Reporting economic and reputational benefits in principles-based initiatives. Journal of Business Ethics, 144, 201–217.

Aßlander, M. S., & Curbach, J. (2014). The corporation as Citoyen? Towards an understanding of corporate citizenship. Journal of Business Ethics, 120, 541–554.

Baden, D., & Harwood, I. A. (2013). Terminology matters: A critical exploration of corporate social responsibility terms. Journal of Business Ethics, 116, 615–627. doi: 10.1007/2/10551-012-1498-9.

Barnett, M. L., Hartmann, J., & Salomon, R. M. (2018). Have you been served? Extending the relationship between corporate social responsibility and lawsuits. Academy of Management Discoveries, 4(21), 218–242. Retrieved from https:// journals.aom.org/doi/pdf/10.5465/amd.2015.003.

Baumann-Pauly, D., & Scherer, A. G. (2013). The organizational implementation of corporate citizenship: An assessment tool and its application at UN Global Compact participants. Journal of Business Ethics, 117,1–17.

Berger, N., & Fisher, P. (2013). A well-educated workforce is key to state prosperity. Washington, DC: Economic Policy Institute. Retrieved from https://www.epi.org/publication/states-education-productivity-growth-foundations/.

Bird, R., Hall, A. D., Moment` e, F., & Reggiani, F. (2007). What corporate social responsibility activities are valued by the market? Journal of Business Ethics, 76, 189–206.

Blasco, J. L., & King, A. (2018). The road ahead: The KPMG Survey of Corporate Responsibility Reporting 2017. Retrieved from https://assets.kpmg.com/content/ dam/kpmg/xx/pdf/2017/10/kpmg-survey-of-corporate-responsibility-reporting2017.pdf.

Bolman, L. G., & Deal, T. D. (2017). Reframing organizations: Artistry, choice, and leadership (6th ed.). San Francisco, CA: John Wiley & Sons.

Boverini, L. (2008). When venture philanthropy rocks the ivory tower. In A. Walton & M. Gasman (Eds.), Philanthropy, volunteerism, and fundraising (pp. 876–892). Upper Saddle River, NJ: Pearson.

Bramwell, A., & Wolfe, D. A. (2008). Universities and regional economic development: The entrepreneurial University of Waterloo. Research Policy, 37(8), 1175–1187.

Brockner, J., Senior, D., & Welch, W. (2014). Corporate volunteerism, the experience of self-integrity, and organizational commitment: Evidence from the field. Social Justice Research, 27,1–23. doi:10.1007/s11211-014-0204-8

Bruch, H., & Walter, F. (2005). The keys to rethinking corporate philanthropy. MIT Sloan Management Review, 47(1), 48–55.

Camilleri, M. A. (2017a). CSR 2.0 and the new era of corporate citizenship. Harrisburg, PA: IGI Global.

Camilleri, M. A. (2017c). The corporate sustainability and responsibility proposition: A review and appraisal. In M. A. Camilleri (Ed.), CSR 2.0 and the new era of corporate citizenship (pp. 1–16). Hershey, PA: IGI Global.

Campbell. (2018a). 2018 Corporate social responsibility report executive summary: Where we’re headed. Camden, NJ: Campbell Soup Company.

Carey, K. (2012, August 1–3). Partnering with universities NACRO 2012: Managing different drivers of corporate funding– Research funding, branding/marketing, and recruiting. Presentation at the NACRO conference, Evanston, IL. Retrieved from http://www.nacroonline.org/conference-presentations.

Carroll, A. B., & Buchholtz, A. K. (2014). Business & society: Ethics and stakeholder management (9th ed.). Mason, OH: Thomson South-Western.

Cegarra-Navarro, J.-G., & Martinez-Martinez, A. (2009). Linking corporate social responsibility with admiration through organizational outcomes. Social Responsibility Journal, 5(4), 499–511.

Charlebois, S., Hughes, J. C., & Hielm, S. (2013). Corporate philanthropy and channel impact in food security: The case “Nourish” by Campbell’s Canada. British Food Journal, 117(2), 861–879.

Chesbrough, H. W., & Appleyard, M. M. (2007). Open innovation and strategy. California Management Review, 50(1), 57–76.

Clevenger, M. R. (2017). Perceptions of entrepreneurs and community: From historical roots to a contemporary kaleidoscope. In M. W.-P. Fortunato & M. R. Clevenger (Eds.), Toward entrepreneurial community development: Leaping cultural and leadership boundaries (pp. 10–50). New York, NY: Routledge.

Daw, J. S., & Cone, C. (2011). Breakthrough nonprofit branding: Seven principles to power extraordinary results. Hoboken, NJ: John Wiley & Sons.

Devereux, M. T., & Gallarza, M. G. G. (2017). Social value co-creation: Insights from consumers, employees, and managers. In M. A. Camilleri (Ed.), CSR 2.0 and the new era of corporate citizenship (pp. 1–16). Hershey, PA: IGI Global.