Digital Marketing and Visual Communications in Asian Beauty Business

Abstract

Digital marketing has increasingly increased brand awareness, foster higher customer satisfaction, prioritize organizational integration and management, and head towards automation of marketing operations.  As digital marketing keeps growing, higher benefits of using internet marketing in an organization's integrated marketing communication plan have become common for marketers.  Visual communications are important in the marketing world because social media marketing is a new field of media in comparison to the traditional medium such as television, radio and print advertisements.  Visual communications through images are commonly used for marketing communications, where images are powerful motivators because it attracts the audiences’ attention and encourages readers to be engaged with the marketing contents.  Therefore, being able to identify, interpret and understand how visuals play an integral role in marketing will help organizations make the right choices for marketing strategies and campaigns through various mediums which will later result in positive feedback and incur growth for the organization.  Moreover, business and marketing on Asian beauty business and Asian beauty products are on continuous growth as people are more health concerned – both emotionally and physically.  This research will focus on the elements in marketing and the media, as to which extent can digital marketing and visual communications influence and foster beauty businesses in Asia.