CURRENT SITUATION AND COUNTERMEASURES OF JOB BURNOUT OF NEW GENERATION STAFFS IN MEDICAL INDUSTRY -A CASE STUDY ON XXX HOSPITAL

Pengxin  Li; Sarana Photchanachan; Kornkanok klinlaor

Authors

Pengxin Li Faculty of Management, Shinawatra University
Sarana Photchanachan Shinawatra University
Kornkanok klinlaor SHINAWATRA UNIVERSITY

Keywords:

Professional Burnout, Administrative Personnel New Generation of Employees, Work Pressure, Social Security

Abstract

With the rapid development of the medical service industry, operation and management, market competition have presented a greater challenge to public hospitals, medical management personnel for a long time in the high-intensity competition and pressure, the staff is prone to physical fatigue, low motivation, lack of creativity, and other aspects of the negative situation, in the long run, it is more likely to lead to the emergence of burnout, which in turn is likely to affect the effectiveness of the hospital's management.

The objectives of this study are to identify the current situation of burnout among new generation medical administrative managers, secondly identify the factors that lead to burnout among the new generation of medical administrators, and lastly propose effective measures to cope with the burnout of new generation medical administrators.

This paper uses a combination of literature method, unstructured interview and observation method to qualitatively discuss the factors affecting the burnout of new generation administrators in hospitals. In the quantitative analysis stage, 60 new generation administrative managers of XXX Hospital are taken as the research objects, and through the questionnaire method, relevant data are obtained and the specific situation of the data is analyzed, so as to understand the subjective and objective factors that lead to the burnout of the administrative managerial staff of this hospital.

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