Vol. 1 No. 1 (2026): Journal of Business and Management Trends in Asia

Research Article

• The Second Curve in Digital Transformation: A Study on Business Model Innovation through Highway Maintenance Data Assetization

  Chao Zhou, Peng Jia

  1-10

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• The Relationship Between Health Behaviors and Psychological Resilience Among College Students: The Mediating Role of Self-Efficacy in the Context of the “Healthy China 2030” Initiative

  Xuexin Hou

  11-26

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• Ai-Empowered Finance Discipline Construction in Private Universities:An empirical Study on Perceived Value, Organizational Trust and Adoption Intention

  Hongyan Zhao

  27-37

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• Social Embeddedness and Behavioral Habit in WeChat Pay Adoption Among Guangxi University Students

  Hui Liang

  38-49

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• The Impact Mechanism of Short Video Usage Intensity on Cognitive Function of College Students in Shanghai: Based on the Moderating Effect of Media Literacy

  Jinfeng Liu, Hanhsing Yu

  50-65

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