短视频使用强度对上海大学生认知功能的影响机制： 基于媒介素养的调节效应

Jinfeng Liu; Hanhsing Yu

Authors

Jinfeng Liu
Hanhsing Yu

Keywords:

college students, cognitive function, usage behavior, influence mechanism, management strategies

Abstract

This study focuses on college students in Shanghai,aiming to explore the impact mechanisms of short video usage intensity on their cognitive functions(attentional stability,memory processing,and cognitive depth),reveal the moderating effect of knowledge-acquisition-oriented content preferences,and construct a multi-level collaborative management strategy.The findings provide theoretical basis and practical references for guiding college students to use short videos rationally and promote healthy cognitive development.Using questionnaire surveys,data from students at multiple universities in Shanghai were collected.SPSS 26.0 was employed for correlation analysis and regression testing to systematically verify the relationships and moderating effects among variables.The results show that short video usage intensity is significantly negatively correlated with college students'cognitive functions(p<0.01),with high-intensity usage exacerbating attentional dispersion.Knowledge-acquisition-oriented content preferences can effectively buffer these negative effects.Based on these findings,a"university-family-society"collaborative management framework was constructed to optimize college students'short video usage behaviors and cognitive development.

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