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Vol. 2 No. 2: May-August 2025
Published:
2025-08-27
Full Issue
pdf
Research Article
Consumers’ Preferences for Green Shoppers' Labels on Shade-Grown Coffee Products in Bangkok
Apiwat Apiphatvasu, Suwanna Praneetvatakul, Kittichai Duangmal, Nopasom Sinphurmsukskul
1-14
pdf
Willingness to Pay for HPV Vaccines in Bangkok
Niraporn Suebwong
15-22
pdf
Impact of Marketing Mix on Service Usage Behavior at the Kasetsart University Cooperative Store, Ltd.
Natthaphong Buabangngon, Weerawat Kaewchingduang
23-38
pdf
The selection of technology based on the need to improve transportation route management of SME logistics service using digital technology and Lean Thinking in Khon Kaen province
Phongsathorn Thepkraiwan, Aekachai Khuptawatin, Monthira Promdee, Sanit Pattane, Chatchai Sutikasana, Panlop Promsapeth
39-54
pdf
Academic Article
The Integration of Human Resource Management Paradigms with the Transformative Evolution of Industry 4.0
Phongsathorn Thepkraiwan, Aekachai Khuptawatin, Monthira Promdee, Sanit Pattane, Chatchai Sutikasana, Panlop Promsapeth
55-74
pdf
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